Alior Bank Chooses Teradata for Powerful New Customer Intelligence and Multi-Touch Marketing Capabilities

WARSAW, Poland, Aug. 4 /PRNewswire/ -- Teradata Corporation (NYSE: TDC), the world's largest company solely focused on data warehousing and enterprise analytics, announced today that Alior Bank, a universal bank providing retail and corporate banking services to more than 600,000 clients, is enhancing its direct marketing capabilities by implementing Teradata Relationship Manager (TRM), an industry-leading software portfolio which dramatically improves customer communications and analysis. The TRM software will run on Alior's new Teradata Data Warehouse Appliance.

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The implementation provides new marketing capabilities including advanced customer segmentation and multi-touch customer communications.  The new database-driven software will increase the depth of analytical intelligence and enable multi-touch marketing – an essential in today's complex markets. TRM will be a technology enabler for Alior Bank's Acquisition and Cross-Selling Program, bringing a higher degree of campaign automation in an environment experiencing a dynamically growing customer base. TRM enables easy and transparent management of a wide spectrum of marketing campaigns in high-growth markets.

"In only a few months, Teradata Relationship Manager has already helped us to increase revenue on direct campaigns," said Celina Waleskiewicz, Head of Electronic Channels and CRM Area, Alior Bank. "With these new capabilities we can react immediately to our customers' behavior.  Thanks to the high degree of automation, we can process more campaigns and contact more customers with more precise offers. TRM is enabling Alior Bank to achieve dynamic growth and a cross-sell ratio on a satisfying level."

TRM has capabilities to bring more precision to a marketer's selection of prospective customers, and provides a range of selection options, including a point and click segmentation interface so that marketing messages can be instantly matched to the most relevant customers. The new implementation gives Alior Bank a variety of possibilities for creating different types of marketing campaigns such as one-step and single channel campaigns or complex campaigns that involve multichannel and multi-touch communications.

Teradata Relationship Manager enables a refined selection of customers by specific criteria, including individual behavior, which improves customization of the bank offer to individual customer needs. Selected leads are available as contacts in specific channels of distribution. This improves knowledge about the customer and responds to his or her needs on every level of communication.

Initial production campaigns were launched only two months after beginning the implementation. The fast launch was enabled by applying a special packaged offer called "TRM Pack for Retail Banking" – which is a quick-start solution that synthesizes Teradata expertise and software in TRM implementations across the Polish and European market.

"At Alior Bank, TRM is off to a great start supporting their Customer Lifecycle Approach with multi-touch customer dialogue," said Gerald Rosak, managing director, Teradata Poland, Hungary and Eastern Europe. "The TRM deployment took place quickly, and Teradata is delighted that Alior Bank is extending its lead in marketing innovation. Targeted campaigns and a program of many event-based communications have supported the development phase with extraordinary results. TRM has built a strong reputation in event-based campaigns, achieving customer response rates up to 50 percent."

Implementation of Teradata Relationship Manager will enable Alior Bank to launch hundreds of event-driven campaigns in the future, tailored for micro-size target segments.

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About Alior

Alior Bank offers a full spectrum of banking products and services to individuals and commercial business customers. The bank has a network of 170 branches and eight business centers throughout Poland and employs over 2,600 employees. The institution was founded in  November 2008. For more information, please visit www.aliorbank.pl

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics.   Visit Teradata on the web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation