Alizé Expands its Portfolio With an Exciting New Flavor

NEW YORK, June 19, 2012 /PRNewswire/ -- Alizé, the original premium passion fruit liqueur imported from France, is pleased to announce an addition to its extensive line of passion-fruit based liqueurs, Alizé COCO.

(Logo: http://photos.prnewswire.com/prnh/20120619/NY26219LOGO)

A delicious combination of natural coconut and exotic passion fruit, Alizé COCO is made from fresh and natural ingredients that deliver a slightly sweet finish, immediately transporting the reveler to a tropical island. With depth of flavor and superior mixability, Alizé COCO complements a wide range of premium spirits to create delicious cocktails, while being equally enjoyable on the rocks.

It's not just taste that distinguishes Alizé COCO from the current family of Alizé flavors, but also ingenuity in design. Encased in a clear, chic bottle, Alizé COCO features a unique front label and a new creative design that shouts the core flavor with a single word, COCO.

"The Alizé consumer is savvy, sophisticated and ever-evolving, three characteristics we kept in mind when creating this new addition to the Alizé portfolio," says Alizé Brand Manager Abegail Domond. "We took the alluring flavor of coconut and added an Alizé twist, pairing it with premium French spirits and a chic bottle, which combine to make Alizé COCO perfect for any occasion whether it's love, work or play."

Introduced to the United States from France by Kobrand Corporation in 1986, the Alizé product line created the category and boasts seven delicious flavors made from all natural ingredients that stand alone or blend beautifully with other premium spirits and mixers. Whether blended into margaritas, shaken in martinis, used to elevate dangerously delicious punches or drizzled atop champagne, Alizé is a must-have for any quality bar/club.

Alizé COCO is 20% ABV with a suggested retail of $19.99 for 750 ml and $24.99 for 1 liter and is available at retailers and quality liquor stores nationwide.

For more information on Alizé COCO, please visit www.alizecoco.com. In addition, further information on Alizé's full product line, including recipes and images, can be found at www.alize.com, www.facebook.com/AlizeMixItUp and twitter.com/AlizeMixItUp.

About Alizé Passion

Intensely unique and inviting, Alizé liqueurs infuse premium French Vodka with luscious flavors from the world's most exotic regions. From the jungles of Brazil, the lush hillsides of Chile and the tropical shores of pacific islands, come the nectars of our exotic fruits. Alizé is delicious on the rocks or served in martinis, cosmopolitans, margaritas and mimosas. Uncork the possibilities with Alizé.

SOURCE Alizé COCO