ALL YOU, America's Smart Shopping Brand, Expands Its National Distribution At Most Major Retail Chains In The U.S. Beginning With Its April Issue

NEW YORK, March 28, 2014 /PRNewswire/ -- Time Inc.'s ALL YOU, a brand that pioneered the smart shopping movement and has become the fourth fastest-growing magazine industry-wide in nearly a decade*, is expanding its newsstand distribution beginning with the April 2014 issue, hitting newsstands today. In addition to being sold at Walmart, the nation's #1 retailer where it is the #1 selling monthly*, ALL YOU will be available at most major retail chains across the country including supermarkets, drugstores and bookstores like Kroger, Publix, Safeway, Target, CVS, Walgreens, Barnes & Noble and many others, in addition to being sold by subscription. This expansion follows a successful rollout across retailers in the Southeast market that began last June.

Since its outset, ALL YOU has distinguished itself as the only content brand dedicated to helping smart shoppers make their purchase decisions. Spurred by the crashing economy and skyrocketing use of technology which makes searching for deals and accessing rewards faster and easier, consumer demand around the topic has never been more robust. According to a study done with Insight Strategy Group, consumers who consider themselves smart shoppers have more than doubled to 107 million over the last 10 years and nine out of 10 women now consider themselves smart shoppers. Other industry data reveals that these consumers shop across multiple channels and visit many retailers to find the best buy. In fact, for grocery items alone, women shop at five plus retailers on a regular basis (Source: Symphony IRI).

"Recognizing this cross-shopping behavior, ALL YOU is expanding distribution to meet the needs of this growing population and realize untapped consumer demand. With our expansion we're looking forward to reaching more consumers wherever they shop and continuing to drive sales for marketers," explained ALL YOU Publisher Suzanne Quint.

Recent new advertising span categories from appliances to telecommunications and include AT&T, Dyson, Hewlett-Packard, Kitchen Aid, Netflix, Hisense, Olay, ABC Family and Sprint.

About ALL YOU
America's smart shopping brand, ALL YOU, has become the leading content brand helping women make wise purchasing decisions and enjoy life for less. Since its introduction in 2004, ALL YOU (www.allyou.com) has been the nation's fourth fastest-growing consumer magazine and is a monthly top-seller at Kroger, Publix, Walmart and other retailers. ALL YOU is built on a unique social foundation -- its audience creates a significant portion of the content including shopping strategies and apps, money-saving recipes, and best beauty buys. Shopping tools, such as the Grocery Deal Finder's shopping list maker and Shop Now, technology that allows readers to comparison shop directly from the pages of ALL YOU, impact our consumers' purchasing behavior and ultimately drive sales across retail stores, sites, and categories for marketers. ALL YOU is produced by Time Inc., one of the largest branded media companies in the world.

Sources: *AAM; ** Magnet, Wholesaler/Warehouse Return Data

SOURCE ALL YOU Magazine