Alliance Between Pininfarina and Aedas Architects

Jan 14, 2010, 04:45 ET from Aedas

HONG KONG, Jan. 14 /PRNewswire-Asia/ -- Aedas Architects proudly announced its alliance with Pininfarina Extra to create exclusive interiors and products within world-leading architecture.

The alliance springs from the opening of Aedas' new office in Turin three months ago. This is not only a formidable collaboration between two world- class designers but also a credo of achieving sustainability through innovative, essential and elegant designs and products.

"Working with Aedas Architects is going to be an exciting experience," explains Paolo Pininfarina, President and CEO of Pininfarina Extra. "The common ground between Aedas and Pininfarina is innovation and essentiality. We believe the synergies will bring our clients the most compelling and functional designs to their developments. Ultimately this collaboration represents for Pininfarina an opportunity to promote design and to develop strategically our presence in the fields of interiors and architecture, where Aedas is renowned to be one of the most successful and experienced players in the world."

The alliance between Aedas and Pininfarina offers quality designs and unique products ranging from interiors for residential, commercial and hospitality developments to fit outs for home, office and sport. "Styling is no longer an external embellishment of a product. It is an aesthetic and functional solution for collective and individual needs, representing lasting values and performance," reinforces Matteo De Lise, Sales and Marketing Director of Pininfarina Extra. For Pininfarina, industrial design means using the most advanced aspects of scientific and engineering research, in combination with the aesthetic dimension that we seek in everyday products.

Aedas' recent expansion in Italy is part of the group's global strategic planning for the Western Europe market. "Aedas is tremendously excited to grow its presence in Italy through this collaboration with Pininfarina. Aedas' position as a global design-led architectural practice is strengthened by embracing the design strengths of the Italian culture," says Keith Griffiths, Chairman of Aedas Global Board.

About Aedas ( )

Aedas global network provides consultancy services in architecture, interior design, masterplanning, landscape, urban design and building consultancy through their 38 offices in Asia, the Middle East, Europe and the Americas. Aedas has a strong commitment to the cities and communities in which they live and work. Advanced R&D technology and innovative sustainable solutions delivered through a group of high-powered designers who provide a comprehensive range of architectural expertise and design services that together add human and community values.

About Pininfarina ( )

Pininfarina is a world-leading design house founded 80 years ago in Turin, Italy. Pininfarina has been historically providing its services to the automotive sector, contributing to the success of glorious brands such as Ferrari, Alfa Romeo and Maserati. Since the 1980's, Pininfarina established Pininfarina Extra expanding its expertise to industrial and interior design, applying its brand values of creativity, experience and innovation to the products of leading manufacturer.

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