Allrecipes Introduces One-of-a-Kind Nutrition Search Tool to Find and Sort Recipes Based On Nutritional Needs

SEATTLE, Jan. 25 /PRNewswire/ -- Allrecipes.com, the world's #1 food site, launches Nutrition Search, an interactive feature enabling health-conscious home cooks to dynamically filter recipe search results based on specific nutrition attributes including calories, cholesterol, sodium, fat, carbohydrates and protein. The new tool searches a large collection of family-friendly recipes that have been created, rated and reviewed by home cooks. The feature is available exclusively to the Allrecipes' community with Supporting Memberships, which, for a low annual fee, provide the most engaged members with an enhanced toolset for personalizing content, searching for nutritional recipes, writing blogs, customizing recipes, printing customized recipe cards and books, and sharing ideas with one another.

"No other food site allows home cooks to search for recipes based on specific nutrition information in such a customizable way," said Lisa Sharples, president of Allrecipes. "We know cooking at home is an important step for eating healthier, and now Allrecipes can offer this innovative, yet simple to use tool to make it even easier for our community to search for healthy recipes to fit their dietary goals and needs."

With its easy to use interface, home cooks simply slide bars for each nutritional category to filter recipes and customize searches. The nutritional values that appear on kitchen-approved recipes are based on individual ingredients that are indexed with nutrition information from the ESHA Nutrition Database. Search results include basic nutrition information under the description of the recipe, so members are able to evaluate each recipe quickly.

Healthy Habits in 2010

Allrecipes created this one-of-a-kind feature in response to user demand; 84 percent of users review nutritional information to select healthy recipes. More than 45 percent of American home cooks made a New Year's resolution to eat healthier meals in 2010, according to a recent survey of the Allrecipes community. With a healthier mindset, more than 75 percent of people surveyed are managing their diets for overall better health, not just to lose weight, and 70 percent of these respondents are paying more attention to healthy eating compared to five years ago.

Allrecipes also offers health-focused resources for free members and site visitors including the Healthy Recipes Collection Page (http://allrecipes.com/Recipes/Healthy-Cooking/Main.aspx) and the Healthy Cooking Tab (http://allrecipes.com/features/articles/healthycookingjantomar2010.aspx).

Supporting Membership

Allrecipes' Supporting Membership, the site's first paid subscription offering, launched in January 2009. Along with access to Nutrition Search, Supporting Membership also offers:

• The ability to customize any recipe on the site and save a personal version to a Recipe Box.
• Printing recipe pages with member photos, reviews, nutrition, and other custom design options.
• The ability to publish a personal blog on Allrecipes.
• A cook's profile with enhanced Supporting Member design.
• Customizable URLs.

The Allrecipes Supporting Membership is available for less than $1 a month.*

*Based on a 24-month membership of $22.95.

About Allrecipes

Allrecipes, the world's #1 food site, receives more than 365 million annual visits from home cooks who discover and share food ideas through user-generated recipes, reviews, photos, profiles, blogs and meal ideas. For more than 13 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, party ideas, everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing food site, Allrecipes provides insights into the cooking behaviors of home cooks everywhere. Since 2008, Allrecipes has launched localized versions for the United Kingdom/Ireland, Australia/New Zealand, France, Germany, China, Japan, Quebec, the Netherlands, Southeast Asia, Brazil, Mexico and the Russian Federation. Allrecipes is the publisher of Allrecipes Dinner Spinner, the #1 food app for the iPhone with versions for the U.S., UK, Australia, France and Germany. Allrecipes is part of Food & Entertaining @RDA, a division of The Reader's Digest Association, Inc. For additional information regarding Allrecipes, please visit www.allrecipes.com.

SOURCE Allrecipes.com