HOUSTON, April 27, 2017 /PRNewswire/ -- Allura, the nation's leader in fiber cement home building products now in its 75th year, is recognizing the National Association of Home Builders for achieving the same milestone as America's trusted voice for the housing industry.
Allura is a sponsor of the NAHB's 75th Anniversary Gala to be held June 15 in Washington D.C. where company representatives will join those from LG, Kohler, Lowe's ProServices, Wells Fargo and others to salute the organization in its efforts to ensure all Americans have access to safe and affordable housing.
"In a sense, Allura and the NAHB have grown up together over the past 75 years," says Jessica Navascues, CEO of Allura's Fiber Cement Divisions. "Our mission, like the NAHB's, is to support the nation's home builders, contractors and remodelers. It's an honor to recognize the association on behalf our sales teams and local home builder associations."
An active member of the NAHB, Allura was named a Silver Finalist for the association's largest and most prestigious award at The Nationals 2017 in the category of Best Marketing Promotion by a Supplier or Industry Partner. Allura also was awarded the most preferred brand in siding, according to results from Peninsula Publishing's 2016 Brand Preference Survey.
"This is an exciting milestone in NAHB's history, and we appreciate the support of Allura and our other sponsors to help create this memorable event in celebration of 75 years of building communities," said NAHB Chairman Granger MacDonald, a home builder and developer from Kerrville, Texas. "We look forward to continuing our mission of serving our members and helping ensure that every American has the opportunity to achieve the dream of owning a home."
Allura is a leader in the manufacturing and distribution of natural-looking, weather-resistant fiber cement products, including the industry's only fiber cement decking product. Specially formulated to withstand any type of climate, fiber cement products by Allura with their realistic wood grain won't crack, warp or splinter and effectively resist fire, water and fungus.