Ally launches Back-to-School campaign for Interest Checking Customers

MIDVALE, Utah, Aug. 8, 2012 /PRNewswire/ -- This back-to-school shopping season, Ally Bank Interest Checking Account customers will have opportunities to save money by simply paying with their Ally Bank Checking Debit Card at qualifying retailers. The Ally Perks^® debit reward program automatically gives money back to customers when they make a purchase at participating retailers.

"Families spend a lot of money when buying supplies and clothing for back-to-school. Ally Perks allows them to earn money back automatically, by shopping at stores that are most-visited by our cardholders," said Diane Morais, deposits and line of business integration executive for Ally Bank.

Current Ally Perks back-to-school offers are available until Aug. 18 and include retailers like Barnes & Noble, Target, Shoes.com and Best Buy. Offers range from $0.50 back on a $1 purchase to $50 back on a $500 purchase. Visit the Straight Talk blog for more information on available offers.

Ally Perks growth

Launched in the summer of 2011, Ally Perks has been widely used by customers and redemptions continue to grow.

• Ally Perks has offered more than 500 offers from more than 170 retailers.
• The number of Ally Perks redeemed per day has doubled over the last six months.
• Approximately 70 percent of Ally Bank Checking Debit Card users have earned at least one Perk since the launch of the program.

"We launched Ally Perks at a time when many other banks were completely eliminating their rewards programs," Morais said. "Based on the number of customers who take advantage of Ally Perks program, it is evident that retailer-based rewards is appealing to customers who can use it where they shop every day."

Available Ally Perks offers

The Ally Bank Straight Talk blog, and its Facebook and Twitter pages will highlight new national Ally Perks offers to let customers and non-customers know what deals are available. Ally Bank Interest Checking Account customers can view all offers currently available when logged into online banking or by signing up for email alerts.

About Ally Bank
Ally Bank is a direct bank in the U.S. that offers a straightforward approach to banking with no minimum deposits, no monthly fees and 24/7 live customer service. A subsidiary of Ally Financial Inc., the bank offers online savings, interest checking, money market accounts, certificates of deposit with terms ranging from three months to five years and IRA Plans and products. Follow us on Twitter @allybank or at facebook.com/allybank. Member FDIC. For more information, visit the Ally media site at http://media.ally.com  or on Twitter, @ally.

Contacts:
Beth Coggins
313-656-6964 
[email protected]

Jessica Howell
313-656-6993  
[email protected]

SOURCE Ally Financial