DETROIT, July 28, 2016 /PRNewswire/ -- Ally Financial (Ally) was named a 2016 Strategic Partner by the Money Smart Week Michigan Coalition in an awards ceremony yesterday in Detroit. Ally was recognized for its commitment and ongoing participation in Money Smart Week, a national public awareness campaign coordinated by the Federal Reserve Bank of Chicago to help individuals and families better manage their personal finances.
"Advancing financial literacy is a key focus area for Ally and Money Smart Week Michigan is an important initiative in this pursuit, and one we have been pleased to be a part of for 12 years," said Gina Proia, Ally chief communications officer and head of corporate citizenship. "Ally believes all consumers should be armed with the knowledge to make smart, well-informed decisions about spending and financial habits, and advances this effort through educational courses, resources and tips available year round from the Ally Wallet Wise program."
"It is a privilege to lead Michigan's dedicated team of Money Smart Week partners and to help provide free financial education to thousands of residents across the state," said Kelly Masters, chair of Money Smart Week Michigan. "Through the commitment and collaborative spirit of partners like Ally, we are able to make a difference in the lives of consumers each April. I look forward to continuing this work with Ally and expanding our efforts in 2017."
During Money Smart Week 2016, held April 23-30, Ally teamed up with 100 Black Men of America and the Society for Financial Education and Professional Development to teach more than 25 free Ally Wallet Wise financial literacy classes to approximately 630 consumers in metro Detroit.
Wallet Wise is a free financial education program created by Ally that teaches consumers the basics of budgeting, credit, auto finance, banking and investing. Ally has provided nearly 83,000 consumers with basic financial education via the Wallet Wise program since 2011.
Ally also sponsored and promoted the GeoCache for College Cash program during Money Smart Week this year, an outdoor geocache scavenger-hunt contest at several local colleges. Nearly 1,000 students participated across the state.
In addition to participating in Money Smart Week Michigan for many years, Ally helped to bring Money Smart Week to North Carolina for the first time in 2016.
About Money Smart Week
Created by the Federal Reserve Bank of Chicago in 2002, Money Smart Week is a public awareness campaign designed to help consumers better manage their personal finances. This is achieved through the collaboration and coordinated efforts of hundreds of organizations across the country. Programming is offered to all demographics and income levels and covers all facets of personal finance.
About Ally Financial Inc.
Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally's legacy dates back to 1919, and the company was redesigned in 2009 with a distinctive brand, innovative approach and relentless focus on its customers. Ally has an award-winning online bank (member FDIC), one of the largest full service auto finance operations in the country, a complementary auto-focused insurance business, a growing digital wealth management and online brokerage platform, and a trusted corporate finance business offering capital for equity sponsors and middle-market companies.
The company had approximately $157.9 billion in assets as of June 30, 2016. For more information, visit the Ally press room at http://media.ally.com or follow Ally on Twitter: @ally
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SOURCE Ally Financial