MIAMI, Oct. 3, 2011 /PRNewswire/ -- Ron Santa Teresa, a worldwide-recognized rum manufacturer with a legacy of 200 years, has selected Miami-based Alma as its advertising agency.
Effective immediately Alma will manage the brand strategy and global communication with focus in Latin America, Spain and the US general market.
Regarding the Ron Santa Teresa decision to select Alma, Alberto C. Vollmer, Chairman and CEO of Ron Santa Teresa said, "At Santa Teresa we are very excited to kick off our relationship with Alma! We have taken our time to find the right partner that will complement us with insightful sensitivity, powerful creativity and the right geographical fit to build the Santa Teresa brand together in the growing international rum markets. We're impatient to blend the iconic (premium) Venezuelan rum brand, with Alma's expertise and talent."
The agency won the account based on their fully integrated capabilities and innovative approach to tackling communications challenges.
"For us, by way of Alma, it is a great joy to begin working with Ron Santa Teresa. It's without a doubt an attractive brand to develop a great case study for the United States and the world," stated Juan Carlos Ortiz, DDB Latina President.
To develop Ron Santa Teresa's new strategy Alma will rely on its digital-driven team that brings influence through strategic value, thought leadership, and creative business solutions.
Luis Miguel Messianu, Alma's President and CCO said, "This is another great victory for our agency, one of several New Business wins in 2011, that only confirms the great moment we're living. It's exciting to work for Ron Santa Teresa and our goal is to leverage the strength of the brand today in its home country of Venezuela and help expand it in an impactful and relevant way throughout the Latino world."
Contact: Olimpia Del Boccio