ALBUQUERQUE, N.M., Nov. 13, 2015 /PRNewswire/ -- After early indicators of success, ALON 7-Eleven and GreenPrint LLC, creator of the first reduced emission fuel program, announced continued growth of the Strive – Reduced Emissions Fuel Program as it expands to an additional 14 stations, more than doubling the size of the program's footprint. The innovative and turnkey sustainability program is now available at all 312 pumps in the Albuquerque market.
The Strive – Reduced Emissions Fuel Program reduces consumers' tailpipe emissions through GreenPrint's proprietary platform and investments in local, regional, and global certified carbon reduction projects. Unlike alternative fuels, GreenPrint's reduced emissions gasoline program requires no new software, hardware, new tanks, or equipment that would require a capital expense and installation. Instead, consumers with existing traditional vehicles pump the same high-quality ALON fuel as always. While benefiting the environment, the program also aims to drive incremental volume and sales, increase loyalty, and change consumer behavior.
"As we continue the growth of the ALON footprint in Albuquerque, we're thrilled to see the positive impact that Strive Fuel is bringing to the community and to our stations," said Jonathan Ketchum, Senior Vice President of Southwest Convenience Stores.
The Strive – Reduced Emissions Fuel Program has offset over 18,000,000 pounds of CO2 from ALON 7-Eleven consumers since launching in July of 2015. The local community has also benefitted from the partnership as over 1,000 trees have been planted in the Santa Fe National Forest and along the Rio Grande River. Strive and ALON partnered to sponsor this year's Albuquerque International Balloon Fiesta, enabling the carbon neutral flight of 550 hot air balloons.
"The fact that ALON is working to make our environment and community a priority, is a really great feeling," said Rudy Arviso, Albuquerque resident and ALON customer. "I was able to plant trees with my family along the Rio Grande with Tree New Mexico thanks to ALON and the Strive program; that day is one that we often reminisce about. I think it's a great program, and I hope to see it at every gas station one day."
For additional information on the STRIVE - Reduced Emissions Fuel Program and a store locator, visit www.StriveFuel.com or find the green leaf on the Gas Buddy app.
Headquartered in Dallas, ALON Brands markets ALON motor fuel products at more than 800 locations and is the largest 7-Eleven licensee in North America. For more information about ALON Brands, visit http://www.ALONbrands.com.
Headquartered in Atlanta, GreenPrint is the world's leading innovator of carbon neutral fuel solutions. GreenPrint enables consumers to drive their cars, heat their homes, and live their everyday lives without leaving a carbon footprint. The company's patent-pending solutions also provide municipal and commercial fleet managers and petroleum retailers the ability to build goodwill, enhance brand loyalty, and/or increase market share. For more information visit http://www.GreenPrintCorp.com.