DALLAS, June 6, 2017 /PRNewswire/ -- As the Strive® reduced emissions program continues to drive positive results, ALON 7-Eleven, with GreenPrint, plans a final rollout to their remaining 170 locations. Later this summer, the program will launch in El Paso and Abilene and active across ALON's entire footprint of 303 7-Eleven locations across New Mexico and Texas. With this expansion, ALON 7-Eleven will plant over 100,000 trees in partnership with The Arbor Day Foundation and local non-profit organizations across these markets.
"The program has been a great success since we launched a small 20 location pilot a few years ago. It's a strong competitive differentiator, and it was an easy decision to expand and make this part of our long-term fuel strategy. The markets we operate in are flat, but our same store fuel volume is up over 6% year-over-year. While there may be other contributing factors, we know the Strive program has played a significant role. Customers love it and employees love it…and they tell us so, in person and on social media," said Jonathan Ketchum, SVP of Retail at ALON Brands.
In addition to the positive business contributions, the Program is delivering a significant environmental impact. So far, the program has offset emissions on almost 100 million gallons of fuel and has planted nearly 20,000 trees since its launch in 2015.
"We're continuously seeing businesses invest in EVs and other sustainable products, but many consumers are still driving regular cars and filling up with standard gasoline products. We've been thrilled with the adoption of the Strive program, and other similar programs we offer, from consumers, retail fuel providers, and fleets. Being able to use a program like this to help bridge the sustainability gap that consumers are looking for while creating a competitive differentiator for the retailer, is proving to provide some real value," said Pete Davis, Founder and CEO of GreenPrint.
Headquartered in Dallas, ALON Brands markets ALON motor fuel products at more than 800 locations and is the largest 7-Eleven licensee in North America. For more information, visit www.AlonBrands.com.
Developed by a team of loyalty and rewards program veterans, GreenPrint is a technology and service company enabling companies to practice sustainability in turn-key a measurable way. Blending transaction processing software with climate science, the company's patent-pending products reduce atmospheric emissions on vehicles for municipalities and commercial fleets, for petroleum wholesalers and retailers, and for corporate travelers, to build goodwill, enhance brand loyalty, and increase sales and market share. Working with over 42,000 corporate clients in 8 languages across 12 countries, GreenPrint reduces emissions on almost 500 million gallons of fuel annually. Visit www.GreenPrintCorp.com for more information.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/alon-expands-reduced-emission-program-chainwide-as-volume-surges-300469692.html