Alton Partners with Johor Motorsports Racing for the 2025 Season

WEST CHICAGO, Ill., March 21, 2025 /PRNewswire/ -- Alton Industry LTD Group is excited to announce its official sponsorship of Johor Motorsports Racing (JMR) for the 2025 season, marking a strategic partnership that unites two brands driven by performance and innovation. This collaboration underscores Alton's growing commitment to cutting-edge technology and high-performance industries, further solidifying its presence in the global market.

The agreement was formalized during pre-season testing at the Sepang International Circuit in Malaysia, setting the stage for a thrilling season ahead. In addition to backing JMR's racing campaign, this partnership aligns with Alton's continued expansion, including the upcoming launch of a new manufacturing and R&D facility in Johor Bahru, Malaysia, later this year.

Pioneering Innovation and Performance

As a vertically integrated manufacturing leader, Alton is dedicated to engineering, designing, and distributing high-performance products across multiple industries. Our commitment to innovation and advanced technology drives us to support partners who share our pursuit of excellence. By collaborating with JMR, we reinforce our mission to deliver precision-engineered solutions that enhance performance both on and off the track.

Michael Roach, Alton's Executive Vice President for Global Sales & Marketing and General Manager for the Americas, expressed enthusiasm for the new venture:

"We are proud to partner with Johor Motorsports Racing for the upcoming season. Their passion for excellence and drive for continuous improvement reflect the same values that define Alton.

As we establish our new R&D and manufacturing center in Johor Bahru, this collaboration strengthens our investment in the region. We are excited to be part of JMR's journey and look forward to achieving great things together."

A Winning Collaboration

As part of this sponsorship, Alton's branding will be prominently displayed on JMR's Chevrolet Corvette Z06 GT3.R race cars, team garage, outdoor media, and digital platforms, ensuring widespread exposure throughout the 2025 racing season.

JMR's President and Principal Driver, His Highness Tunku Abdul Rahman Al-Haj Ibni Sultan Ibrahim (Prince Jefri Ibrahim), Tunku Panglima of Johor, welcomed Alton's support and emphasized the shared commitment to excellence.

Kicking Off the 2025 Season

JMR will officially launch its 2025 season on April 7, 2025, at the Permaisuri Zarith Sofiah Opera House in Johor Bahru. The event will showcase the team's new livery, driver lineup, and season calendar, setting the stage for a great year ahead.

Alton is honored to support JMR's pursuit of success and looks forward to an exciting season filled with speed, strategy, and innovation.

About Alton Industry LTD Group 

Alton is a leading vertically integrated manufacturing company committed to engineering, designing, and distributing high-quality, performance-driven products across multiple segments. With a relentless focus on innovation and cutting-edge technology, Alton delivers top-of-the-line solutions that empower everyday tasks. As a trusted licensee for Stanley Black & Decker, we collaborate closely to bring innovative and reliable products to market, ensuring exceptional quality and performance. From product ideation to supply chain control, in-store placement, and online promotion, Alton seamlessly drives results that position us as an industry leader. Discover more about how we redefine excellence at altoncorporate.com. 

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SOURCE Alton Industry LTD Group