Alzheimer's Association Launches New 'Research Center' Website to Expand Public's Knowledge About Alzheimer Research

HONOLULU, July 12 /PRNewswire-USNewswire/ -- A new website showcasing the latest in Alzheimer's disease research and science - www.alz.org/research - is being unveiled at the Alzheimer's Association International Conference on Alzheimer's Disease 2010 (AAICAD 2010) in Honolulu.

The website, called the Alzheimer's Association "Research Center," presents an extensive portfolio of information designed for a public searching for more knowledge about the current state of Alzheimer research, including both the latest news from the global research effort and how to volunteer for local Alzheimer's clinical trials.

Equally attractive to scientists and medical researchers, the site will also host valuable information that they can use, including highlights from Alzheimer's and Dementia: The Journal of the Alzheimer's Association, and information about scientific grants available from the Association.

"As I travel the country and talk to people whose families are affected by Alzheimer's disease, and as I read my daily e-mails, it is strikingly apparent that a wide range of people are genuinely interested in learning about what's happening in Alzheimer's science and when the next breakthroughs are going to come," said Angela Geiger, Chief Strategy Officer at the Alzheimer's Association. "The Alzheimer's Association is exploring innovative ways to advance research and also to engage and educate all kinds of people. This new website is an extension of this ever-expanding effort."

The innovative website seamlessly combines rich visuals with easy-to-understand content on a broad array of topics including:

• What Alzheimer's is, and how the disease progresses.
• Advances in treatments, diagnosis and prevention.
• How to volunteer for Alzheimer's clinical trials.
• Updates on key local, national and global research initiatives.

Important concepts about Alzheimer's the disease are explained and illustrated. Leading scientists are profiled. All of this and more is found at the "Research Center" in an easy-to-navigate presentation that enables users to quickly discover and connect with the information that matters most to them. Regular updates will include new information, interviews, graphics, and videos.

"Research is the most critical aspect of solving the Alzheimer crisis. This is why it is vital to have a place where people can go to find out about the latest Alzheimer research," Geiger said. "We listened to our constituents who said they wanted to know, learn and understand more. We hope this site serves as a catalyst for deeper understanding about Alzheimer research and a long-term dialogue with the public that encourages hope and engages them in the Alzheimer's cause."

To learn more, visit www.alz.org/research.

About AAICAD

The Alzheimer's Association International Conference on Alzheimer's Disease (AAICAD) is the world's largest conference of its kind, bringing together researchers from around the world to report and discuss groundbreaking research and information on the cause, diagnosis, treatment and prevention of Alzheimer's disease and related disorders.  As a part of the Alzheimer's Association's research program, AAICAD serves as a catalyst for generating new knowledge about dementia and fostering a vital, collegial research community.

About the Alzheimer's Association

The Alzheimer's Association is the leading voluntary health organization in Alzheimer care, support and research. Our mission is to eliminate Alzheimer's disease through the advancement of research, to provide and enhance care and support for all affected, and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer's. Visit www.alz.org or call 800-272-3900.

EMBARGOED FOR RELEASE UNTIL MONDAY, JULY 12, 2010, 12:01 am ET

SOURCE Alzheimer's Association