Amare Global® Announces Dynamic Executive Leadership

Vision Set by New Owner & Chairman David C. Chung will Establish an Innovation Pipeline for The Mental Wellness Company®

NEW YORK, Nov. 1, 2024 /PRNewswire/ -- Amare Global, The Mental Wellness Company^® today announces new executive leadership across information technology, management, marketing, and operations, underscoring the brand's commitment to a strong foundation that supports wellness on a global scale. These appointments follow the acquisition by David C. Chung at the beginning of the year and the recent appointment of Chief Executive Officer Asma Ishaq, marking a significant step forward in Amare's mission to lead the wellness industry with innovative and efficacious products.

"Asma is a visionary leader and true entrepreneur with an established track record of excellence in operations and innovation, building high-performance teams, as well as guiding accelerated growth across multiple distribution channels," said Amare Global Owner & Chairman David C. Chung. "Asma is now bringing together the best of the best executive leaders to transform our IT platform, drive brand awareness and product development, and elevate our consumer's experience."

Chung and Ishaq have worked swiftly across all aspects of the global business to establish a standard of operational excellence, institute an innovation pipeline for clinically studied products, and invest significantly in IT, marketing and e-commerce. Together, they have assembled a dynamic leadership team to deliver efficacious products that target the gut-brain axis to create a healthy microbiome that helps to support mental wellness and a balanced lifestyle.

Chief Executive Officer Asma Ishaq adds, "We are proud to welcome our new leadership executives, who are uniquely poised to execute our global vision, champion our commitment to innovation, and promote value across all aspects of our organization. Their combined expertise in e-commerce and consumer products will undoubtedly strengthen Amare's position as a leader in the mental wellness category, steering us toward unprecedented growth."

Strategic Executive Leadership Appointments

Chris Beck joins as Chief Information Officer, bringing over 25 years of IT leadership experience, including senior roles at global corporations and nimble startups, such as Tapestry, Merrill Lynch and Harry's, Inc. Beck will spearhead the scaling of Amare's technological capabilities, advancing IT business growth strategies, and enhancing enterprise-level systems.

Richard Higbee rejoins as General Manager of the Americas with over 30 years of experience in direct selling. Higbee will oversee a best-in-class strategy that advances commercial operations to drive product awareness, consumer acquisition, retention, and growth in North America while leading sales programming and field sales communications. Rich was vital to the beginning of Amare Global, and his strong commitment to mental wellness makes him well-suited for Amare's next phase of growth.

Felicity Sissener has been appointed as Chief Marketing Officer, bringing more than 20 years of experience with omnichannel prestige retail and digital marketing for leading fashion and beauty brands, including David Yurman, Jurlique and Crown Laboratories. Sissener will guide the company's digital-first transformation and global omnichannel strategies while leading all marketing and e-commerce initiatives.

James Watson joins Amare as General Manager of the Asia-Pacific Region with more than 20 years of executive-level experience in the direct selling industry. With experience in over 35 countries, James will bring unique expertise in driving growth and revenue in the Asia Pacific.

Jonee Woodard joins Amare as Chief Operations Officer with an impressive 30-year background in operations management and supply chain optimization. Her expertise in global logistics, ERP system management, and senior leadership roles within the wellness and beauty industries will be invaluable as Amare enhances operational excellence.

"Each leader brings a shared commitment to drive the global mental wellness movement forward and execute our vision to be truly reborn as a company. Together, we are establishing a reputation for quality, results-driven products that help to support wellness," said Chung.

About Amare Global
Amare Global^® is recognized as a category leader in mental wellness solutions, offering innovative products informed by the powerful relationship of the gut microbiome and the gut-brain axis (GBX). Dedicated to quality and backed by award-winning US patented formulations, Amare Global is committed to delivering transformative solutions that foster love—Amare means "to love" in Latin.

SOURCE Amare Global Holdings, INC.