MUNICH, March 11, 2011 /PRNewswire/ -- AMD (NYSE :AMD ) has appointed RAPP UK as lead agency for its integrated marketing activities in Europe Middle East and Africa.
The appointment comes after a thorough and highly competitive strategic sourcing process.
"We were looking for a strategic partner who would support the development of cohesive and effective marketing campaigns for AMD's EMEA consumer, commercial and component go-to-market segments, as well as manage a network of production agencies to execute those campaigns throughout the region," said Linh Bergen-Peters, vice president regional marketing, AMD EMEA. "RAPP demonstrated a clear understanding of our business and vision. We believe their strategic and creative solutions will deliver real value to our business."
The lead agency assignment – which includes media planning and buying – will have RAPP responsible for developing and producing offline and online marketing programs for AMD's EMEA consumer, commercial and component channels.
"We have a real passion for working with innovative technology companies and so adding AMD to our client list is a fantastic achievement and we look forward to forging a highly successful, mutually beneficial, partnership," said Marco Scognamiglio, CEO RAPP.
AMD (NYSE :AMD ) is a semiconductor design innovator leading the next era of vivid digital experiences with its ground-breaking AMD Fusion Accelerated Processing Units (APUs). AMD's graphics and computing technologies power a variety of solutions including PCs, game consoles and the servers that drive the Internet and businesses. For more information, visit www.amd.com.
RAPP is one of the largest multi-channel marketing services networks in the world. RAPP creates brand experiences that change how people talk, act and feel about brands. These experiences utilize traditional, digital, social and mobile media, as well as new technologies and invented media. The network is comprised of more than 50 offices in 30 countries and is a unit of the Omnicom Group, Inc. (NYSE :OMC )