LONDON and NEW YORK, December 11, 2013 /PRNewswire/ --
AMEC, the International Association for Measurement and Evaluation of Communication has announced the appointment of co-chairs to spearhead further growth in its North American International Chapter.
It has named Allyson Hugley, executive vice president of Measurement, Analytics and Insights at Weber Shandwick and Todd Grossman, managing director of Precise Media US, as co-chairs effective immediately.
Barry Leggetter, Executive Director of AMEC, said: "Our North American Chapter has grown dramatically this year under Allyson's leadership. We are delighted to have Todd join as co-chair to share the work of continuing our growth into 2014. His appointment recognises the important contribution Todd is already making to Chapter activity and his great work on AMEC's Membership Committee."
AMEC's North American Chapter new members including Braun Research, FleishmanHillard, Porter Novelli, GolinHarris, Bill & Melinda Gates Foundation, IQ Media Group LLC, and The Rendon Group, Inc.
Hugley, an AMEC Board Director, has been an active member of the Chapter since 2010. Hugley is a seasoned market and communications research professional with more than 15 years of experience and was named to the 2012 PRWeek 40 Under-40 list.
At Weber Shandwick, Hugley is charged with spearheading the growth of the analytics practice and leading the development of proprietary tools and reporting frameworks. Prior to leading research and measurement practices at Weber Shandwick, Hugley worked for MSLGROUP, Scholastic and spent eight years with RoperASW (now GfK).
Grossman is managing director of Precise Media, where he leads Precise's US business. He has spent more than 20 years' experience in communications and sales. Prior to joining Precise, he was Vice President of Sales and Client Services in PR Newswire's broadcast and multimedia division, Multivu.
About AMEC (http://amecorg.com)
AMEC is the International Association for Measurement and Evaluation of Communication, the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. AMEC currently has more than 120 members in 41 countries worldwide.
For further information contact:
Allyson Hugley, EVP of Measurement, Analytics and Insights
Todd Grossman, Managing Director
Precise Media, US
Barry Leggetter, Executive Director, AMEC