American Airlines Enhances Inflight Service With New Eco-Friendly Coffee

Complimentary Java City Coffee Now Offered Onboard All American Flights

Oct 28, 2010, 11:00 ET from American Airlines

FORT WORTH, Texas, Oct. 28 /PRNewswire/ -- As part of its complimentary onboard beverage service, American Airlines will offer Java City™ coffee to all its customers inflight beginning Nov. 1. The eco-friendly, hand-roasted blend is 100 percent Rainforest Alliance Certified™, grown on sustainably managed farms.

"We are committed to exploring greener options for all of our products, both inflight and on the ground, to enhance the travel experience for our loyal customers," said Rob Friedman, American's Vice President – Marketing. "Java City strikes the perfect balance by offering a high-quality, great-tasting, eco-friendly coffee."

Coffee onboard American will now be served in 10 ounce cups. The new, larger cups are co-branded with Java City and the Rainforest Alliance logos in addition to the American brand.

"We're thrilled to provide American Airlines customers with an eco-friendly, great tasting Java City coffee experience," said Chuck Van Vleet, CEO at Java City.  "While socially and environmentally responsible coffees have become integral components of our company's mission, we've worked hard to maintain the roasting principles that produce the 'uncommonly smooth' coffee our customers and consumers have come to expect."

Java City uses a sustainably grown, Central American blend of 100 percent Arabica Beans. The specialty coffee blend is Rainforest Alliance Certified, a seal awarded to farms, plantations, and cooperatives that meet comprehensive and rigorous standards covering social, labor, and environmental conservation issues.

"American Airlines' commitment to sourcing Rainforest Alliance Certified coffee shows that consumers around the globe are embracing sustainability," said Tensie Whelan, president of the Rainforest Alliance. "Passengers can enjoy their cup of coffee knowing that it comes from well-managed farms, where ecosystems and wildlife are protected and where workers enjoy access to health care, education, decent wages and dignified housing."

American currently participates in a number of onboard initiatives in an effort to lessen its impact on the environment.  For example, this year the company trimmed the weight on 55 percent of its galley carts, which will reduce annual fuel consumption by 1.9 million gallons and lower American's annual carbon emissions by 5.9 million pounds. Also, American switched to a lighter weight water bottle – a change that will reduce carbon emissions by 1,000 pounds and plastic usage by 20,000 pounds annually.

More information on American's inflight dining program can be found at .

About American Airlines

American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website,®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection,, We know why you fly and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)

About Java City

Founded in Sacramento, California in 1985, Java City is a hand-crafted specialty coffee roaster, retailer and wholesaler selling coffee and supporting products under the Java City™, ecoGrounds™ and JCX™ brand names.  Java City owns and operates eight retail cafes in California.  Strategic partners operate an additional 500 Java City branded cafes and 30 franchise locations in Korea.  In total, Java City supports over 2,500 retail and wholesale locations worldwide.  Java City hand roasts only responsibly sourced coffee from farms focused on environmental protection, community enhancement and fair worker compensation.  For more information visit or call 1-800-JAVACTY (528-2289).

About Rainforest Alliance Organization

The Rainforest Alliance works with people whose livelihoods depend on the land, helping them transform the way they grow food, harvest wood and host travelers. From large multinational corporations to small, community-based cooperatives, businesses and consumers worldwide are involved in the Rainforest Alliance's efforts to bring responsibly produced goods and services to a global marketplace where the demand for sustainability is growing steadily. For more information, visit

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SOURCE American Airlines