American Airlines Launches Preferred Seats Sale On And

Offer is Available Through Aug. 5

Jul 30, 2012, 10:00 ET from American Airlines

FORT WORTH, Texas, July 30, 2012 /PRNewswire/ -- is the first major online travel agency to sell American Airlines Preferred Seats, a product exclusively available to travel agencies through American's technologically advanced direct connection to its host reservations system.

In recognition of this, American announced it is offering a 25 percent discount off its normal price for the Preferred Seats optional service, beginning today through Aug. 5 on and began booking tickets through American's direct connect in January 2011 and is now booking more than 2,000 tickets a day through the channel.

"We support innovation that improves the travel experience for our customers and we appreciate that American is offering this new product at a special discounted rate," said Mark Koehler,'s Senior Vice President, Air.

"This offer is a testament to how customers win when American can choose to distribute its product via less expensive and more capable technology," said Cory Garner, American's Managing Director – Sales Operations and Distribution.

The discount offer is also available through mobile, Self-Service Check-In machines and AA Reservations.

About Preferred Seats

Preferred Seats are desirable seats near the front of the Main Cabin and are available for purchase when booking a flight, up until the airport check-in cutoff time, beginning at $4 per flight. Preferred Seats can be purchased through, mobile, Self-Service Check-In machines, AA Reservations and travel agencies that use American's advanced direct connect technology. Premium and full-fare customers have complimentary access to Preferred Seats. For more information, please visit


Preferred Seats are available on flights operated and marketed by American Airlines, American Eagle and AmericanConnection®, subject to availability. Preferred Seats can be purchased through, American Airlines Telephone Reservations office, American Airlines Travel Center, Mobile, Self Service Machines or any travel agency using AA Direct Connect Technology and are sold per passenger and per flight segment. The 25 percent discount will be reflected in the price displayed for customers purchasing a Preferred Seat by 11:59 p.m. (CT) Aug. 5, 2012. A charge of $25 will apply when American's reservations representatives assist with buying a Preferred Seat by phone. This charge does not apply for purchases made via, mobile, or with the Self-Service Check-In machines.

About American Airlines

American Airlines, American Eagle and the AmericanConnection® carrier serve 260 airports in more than 50 countries and territories with, on average, more than 3,500 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website,®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members and members-elect serve more than 900 destinations with more than 9,000 daily flights to 150 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection,, and AAdvantage are trademarks of American Airlines, Inc. AMR Corporation common stock trades under the symbol "AAMRQ" on the OTCQB marketplace, operated by OTC Markets Group.

About The Priceline Group

The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel reservations, with over 235,000 participating hotels worldwide. The Group is composed of four primary brands –,, and – and several ancillary brands. The Priceline Group provides online travel services in over 175 countries in Europe, North America, South America, the Asia-Pacific region, the Middle East and Africa. is the number one online hotel reservation service in the world, offering over 205,000 hotels (as of May 9, 2012), and is available in 41 languages. More recent hotel counts are available on the website. gives leisure travelers multiple ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises. In addition to getting compelling published prices, travelers can take advantage of's famous Name Your Own Price® service, which can deliver the lowest prices available. is an Asia-based online hotel reservation service that is available in 37 languages. is a multinational car hire service, offering its reservation services in over 4,000 locations. Customer support is provided in 38 languages.

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SOURCE American Airlines