American Girl Helps Spark Mother-Daughter Conversations With "The Care & Keeping Of Us"

MIDDLETON, Wis., Sept. 8, 2015 /PRNewswire/ -- American Girl has partnered again with pediatrician and New York Times bestselling author, Dr. Cara Natterson, on a new go-to guide for moms and daughters. The new three-book set, The Care & Keeping of Us: A Sharing Collection for Girls and Their Moms, provides the tools to get the conversation going on topics most top-of-mind for growing girls—from body basics, hygiene, and healthy habits to friends, social media, clothing, and more. The new advice series is a follow-up to Natterson's 2013 American Girl bestseller The Care & Keeping of You 2: The Body Book for Older Girls, which has sold over 400,000 copies to date.

"I'm thrilled to build on the original Care & Keeping of You Advice series with an all-new set of books that focuses on helping girls and their parents start to talk about the issues surrounding puberty that can often be difficult to address," says Dr. Natterson. "It is my deep hope that families will use the advice in these books to start meaningful and ongoing conversations about everything from physical changes to friends, sleep and safety."

The collection, featuring two books—one for tween girls, one for moms—is filled with talking tips, conversation starters, and how-to-say-it scripts on a range of issues adolescent girls face growing up. The books are designed to inspire meaningful discussions and help build close, trusting relationships at a time when girls need it most. The Care & Keeping of Us also includes a hardbound keepsake journal filled with sharing tips and activities, as well as simple prompts to keep the dialogue open. The journal also has space for photos and mementos, and two bookmarks to mark important pages the other reader needs to see.

The Care & Keeping of Us is available now at americangirl.com; at all American Girl retail locations nationwide; through American Girl's catalogue; at American Girl specialty boutiques at select Indigo™ and Chapters™ locations in Canada. The Care & Keeping of Us can also be purchased through retail and online booksellers.

ABOUT AMERICAN GIRL
American Girl is a premium brand for girls and a wholly owned subsidiary of Mattel, Inc. (NASDAQ:MAT) (www.mattel.com). The Mattel family of companies is the worldwide leader in the design, manufacture, and marketing of toys and family products. Since its inception in 1986, American Girl has been devoted to celebrating girls ages 3 to 12 through high-quality dolls and accessories, books, clothes, movies, and unforgettable experiences. Best-selling lines include BeForever™, Truly Me™, Girl of the Year™, and Bitty Baby™. Headquartered in Middleton, WI, the company sells products exclusively through its award-winning catalogue, on americangirl.com, and in its experiential retail stores. By inspiring girls to be their best, American Girl has earned the loyalty of millions of girls and the praise and trust of parents and educators.

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SOURCE American Girl

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