American Greetings Amps Up the Fun in New Birthday Cards for Kids

CLEVELAND, July 22, 2011 /PRNewswire/ -- Children growing up today are doing so with opportunity at their fingertips, excitement at every turn, and more entertainment options than ever imaginable. This is reflected in everything from their favorite activities to the way they (and their parents) celebrate life's special occasions, like birthdays. And, just as kid's birthday parties have become more detailed and elaborate so have the cards to commemorate their big day. In fact, the latest offerings from American Greetings Corporation (NYSE: AM) go beyond just celebrating the special occasion to offering unique experiences and even a little adventure.

Consumers expect the best in innovation from American Greetings, and the company knows this is especially important in its cards for the smallest of recipients. Recent introductions include everything from cards with special hidden gifts and interactive treats to hilarious characters that sing, spin, jump right off the card, and, most importantly, delight.

Along with all of the fun in these greetings, the company has also worked to incorporate its dedication to always offering the perfect words into the cards celebrating the youngest of recipients. Having a range of sentiments that expresses how proud mom and dad are as their little boy or girl grows up helps the child to understand how special they are, and just how important their big day truly is. With more descriptive language that resonates with the milestone birthdays children experience, parents will be delighted to find cards that not only include a lot of fun but also a lot of heart.

You can find the very best in children's birthday greeting cards, and all of your birthday party needs, at your nearest American Greetings card aisle. For more information on American Greetings, including store locations, please visit us at www.corporate.americangreetings.com. You can also follow us on Facebook at www.facebook.com/AmericanGreetings and on Twitter at www.twitter.com/amgreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation