AMERICAN GREETINGS LAUNCHES ICE T SMASHUP™ VIDEO ECARD

Rapper and Actor Turns from Ice to Nice in Personalized Digital Birthday Greeting

CLEVELAND, March 25, 2025 /PRNewswire/ -- With a career spanning decades, multi-talented rapper, actor, writer and producer Ice T brings his legendary charisma to a brand-new SmashUp™ video ecard from American Greetings. Available through the American Greetings and Blue Mountain websites, as well as the corresponding ecard apps for iPhone and Android, the customizable Ice T video ecard will bring birthday joy to all who receive it.

Inspired by the long running Mister Rogers' Neighborhood television show, Ice T has fun turning from "Ice T" to "Nice T" in this festive birthday greeting. Taking off his signature leather jacket and putting on a bright purple cardigan once he steps through the infamous door, Ice T transforms into the ultimate party planner, Nice T. From frosting cupcakes, playing the clarinet and wrapping presents, to blowing up balloons and chiseling away at an ice-sculpture, Nice T knows exactly what is needed for a joyous birthday celebration. At the end of the card, he brings together an adorable group of puppies for the cutest celebration before putting back on his leather jacket and getting back to business.

"Ice T has been a superstar since day one with his iconic music and his popular television roles," said Rob Matousek, Executive Director, Direct to Consumer Business at American Greetings. "We are excited to welcome him to our neighborhood and know this new card will bring happiness to fans of all ages."

"Birthdays have always been a reflective time for me," said Ice T. "I appreciate every day throughout the year but hearing from so many friends and family on my birthday reminds me of just how lucky I am. Knowing I can now be a small part of someone's birthday celebration is truly a gift."

SmashUps™ are available on www.americangreetings.com, www.bluemountain.com, and on the SmashUps™, American Greetings and Blue Mountain ecard apps for iPhone and Android. They can be shared via email, text, or on social media. Users can sign up for a monthly, yearly, or two-year American Greetings account to have the ability to send an unlimited number of SmashUps™—as well as all American Greetings digital offerings—over the course of their membership period. Membership costs range from $6.99-$39.99, depending on the length of membership.  For the latest news from SmashUps™, follow @americangreetingsdigital on Instagram and @americangreetingsdigital on Facebook.

ABOUT AMERICAN GREETINGS:
American Greetings is a global leader in the large and enduring Celebrations marketplace. The company helps people celebrate holidays, each other, and all of life's special moments, in-person and online, guided by a mission to "make the world a more thoughtful and caring place every single day."  American Greetings offers products wherever and however people wish to purchase them – online, in-store, or curbside pickup. Celebrations happen throughout the year, driven by traditional holidays, key milestone moments such as weddings, baby showers and graduations, as well as recurring everyday events such as birthdays and anniversaries. The company's brands include American Greetings, Papyrus, Carlton Cards, and Recycled Paper Greetings. Its digital business unit, AG Interactive, is a leading provider of digital greetings and premium Celebrations content through proprietary technology platforms and apps. Its popular digital brands include American Greetings, Blue Mountain, Jacquie Lawson, SmashUps™, and Creatacard™. For more information, visit corporate.americangreetings.com and follow us @AmericanGreetings on Facebook and @amgreetings on Instagram.

ABOUT ICE T:
Ice T, a pioneer of gangster rap and an icon of LA hip-hop, has built an influential career as an artist, actor, author, and cultural spokesman. His entertainment career began with a role in the film Breakin', leading to his rise as rap's original gangster with hits like "Six in the Mornin'" and "New Jack Hustler." He later formed the thrash metal band Body Count, whose 2018 album Bloodlust earned a Grammy nomination, and their 2020 album Carnivore won a Grammy for "Bum Rush." Ice T's film and TV career flourished with roles in New Jack City, Ricochet, and Johnny Mnemonic. In 2012, he directed Something from Nothing: The Art of Rap. He stars as Detective Odafin Tutuola on NBC's Law & Order: SVU, now in its 26th season.  An accomplished author, Ice has released four books, including The Ice Opinion (1994) and Split Decision (2022). As a cultural voice, he's featured in major ad campaigns for Cheerios, Tide and Adidas. In 2023, he received a star on the Hollywood Walk of Fame. 

SOURCE American Greetings