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American Honda informa los resultados de las ventas en julio
  • USA - English

- La totalmente nueva Acura RDX 2019 alcanza su segundo récord consecutivo de ventas con 5,784 unidades vendidas en julio

- Las ventas de la Honda Pilot mantienen su impulso y aumentan otro 30.5% en julio, propulsadas por el rediseñado modelo de 2019

- Las ventas de la Honda CR-V superaron las 32,000 unidades para el mes, continuando su liderazgo en ventas minoristas de SUV

- El nuevo Honda Insight registró rápidamente casi 2,000 ventas en su primer mes completo incluso antes del lanzamiento del marketing

Honda Logo.

News provided by

American Honda Motor Co., Inc.

Aug 01, 2018, 18:53 ET

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TORRANCE, California, 1 de agosto de 2018 /PRNewswire-HISPANIC PR WIRE/ --

American Honda

Honda

Acura

Total

Automóviles

Camionetas

Total

Automóviles

Camionetas

Total

Automóviles

Camionetas

138,602

61,714

76,888

125,355

58,643

66,712

13,247

3,071

10,176

-8.2%

-19.3%

+3.2%

-8.4%

-19.2%

+3.8%

-6.6%

-21.5%

-0.9%

The Acura RDX set a second consecutive monthly sales record in July, just two months after the all-new 2019 RDX launched in the marketplace.
The Acura RDX set a second consecutive monthly sales record in July, just two months after the all-new 2019 RDX launched in the marketplace.
American Honda Reports July Sales Results
View PDF
American Honda Reports July Sales Results
The Acura RDX set a second consecutive monthly sales record in July, just two months after the all-new 2019 RDX launched in the marketplace. American Honda Reports July Sales Results

   

"Por primera vez en la historia de nuestra compañía, la marca Honda este año va camino de vender más camionetas ligeras que automóviles para pasajeros", dijo Henio Arcangeli Jr., vicepresidente senior de la División de Automóviles de American Honda. "La flexibilidad única de Honda en nuestras operaciones de fabricación en Estados Unidos ha desempeñado un papel protagónico en nuestra capacidad para ajustar nuestra mezcla de producción y aprovechar el desplazamiento del mercado hacia las camionetas ligeras".

Honda


INFORME DE LA MARCA

Aspectos destacados de las ventas


Notas sobre modelos

A pesar de que un fin de semana menos de ventas que el mismo período en 2017 condujo en parte a un descenso en las ventas, los clientes dieron muestra de una preferencia por las camionetas ligeras de la marca, entre ellas la Pilot y la HR-V, sremozada para el 2019, además de la muy exitosa CR-V.


Al ser el vehículo más vendido en el mercado minorista en Estados Unidos en 2016, 2017 y 2018, el Civic está en una carrera contra sí mismo en la medida en que Honda sigue demostrando que Estados Unidos todavía siente amor por un automóvil de pasajeros de primer nivel.





•

Con la remozada 2019 Pilot 2019 poniéndose a la venta el 16 de julio, la SUV de tres filas de asientos de Honda extendió su racha ganadora con aumentos de ventas hasta 11 meses consecutivos, con un incremento de 30.5% apoyado por ventas de 13,026 vehículos.



•

La CR-V volvió a cumplir en julio con ventas de 32,844 unidades, un aumento de 3.4%.

•

A pesar de un mes de ventas más corto y de ajustados suministros, las ventas del Civic permanecieron sólidas en julio con más de 26,000 unidades vendidas

El remozamiento de 2019 para la Pilot añade un carácter más robusto al sofisticado SUV de 3 filas de Honda, que está disfrutando de grandes aumentos de ventas con una línea de producción específica en Alabama.

•

Las ventas del totalmente nuevo Honda Insight saltaron a un comienzo sólido con 1,972 unidades vendidas en su primer mes completo en el mercado.


Acura


INFORME DE LA MARCA

Aspectos destacados de las ventas


Notas sobre modelos

 

Las camionetas ligeras de Acura regresaron con una potente combinación 1-2 en la que la RDX registró un segundo récord consecutivo de ventas mensuales y la MDX contribuyó con ventas sólidas impulsadas por un modelo 2019 remozado que entró en el mercado el 17 de julio.


 

La actualización del año pasado al TLX, lo cual incluye el modelo A-Spec, ha sido bien recibida por el mercado, al punto que el TLX se vendió más que el BMW 3-Series y el Audi A4 sobre una base minorista en la primera mitad de 2018.

•

Las ventas de la RDX totalizaron 5,784 para el mes, en lo que constituye un nuevo récord para julio.

•

La MDX, perennemente entre las más vendidas, se benefició de su reciente remozamiento y de una nueva variante A-Spec para 2019 para alcanzar más de 4,300 ventas en julio.


La adición del paquete A-Spec de Acura a la línea del MDX 2019 adiciona una nueva dimensión al SUV de lujo con 3 filas de asientos más vendido en la historia de Estados Unidos.






Ventas de vehículos de American Honda para julio de 2018




Mes a la fecha

Año a la fecha




Julio de 2018

Julio de 2017

% de cambio
de TDV**

% de cambio
de mes a mes

Julio de 2018

Julio de 2017

% de cambio
de TDV**

% de cambio
de año en año



Total de American Honda

138,602

150,980

-4.4%

-8.2%

926,426

942,866

-2.3%

-1.7%



Total de ventas de automóviles

61,714

76,468

-15.9%

-19.3%

432,859

464,535

-7.3%

-6.8%



Total de ventas de camionetas

76,888

74,512

7.5%

3.2%

493,567

478,331

2.6%

3.2%



Honda

Total de ventas de automóviles

58,643

72,557

-15.8%

-19.2%

406,357

435,577

-7.2%

-6.7%



Honda

Total de ventas de camionetas

66,712

64,246

8.2%

3.8%

434,169

419,241

3.0%

3.6%



Acura

Total de ventas de automóviles

3,071

3,911

-18.2%

-21.5%

26,502

28,958

-9.0%

-8.5%



Acura

Total de ventas de camionetas

10,176

10,266

3.3%

-0.9%

59,398

59,090

0.0%

0.5%



Total de ventas de automóviles nacionales

49,597

65,976

-21.7%

-24.8%

364,762

382,502

-5.2%

-4.6%





División Honda

46,674

62,129

-21.7%

-24.9%

339,330

354,163

-4.7%

-4.2%





División Acura

2,923

3,847

-20.9%

-24.0%

25,432

28,339

-10.8%

-10.3%



Total de ventas de camionetas nacionales

76,888

74,512

7.5%

3.2%

493,567

478,331

2.6%

3.2%





División Honda

66,712

64,246

8.2%

3.8%

434,169

419,241

3.0%

3.6%





División Acura

10,176

10,266

3.3%

-0.9%

59,398

59,090

-0.0%

0.5%



Total de ventas de automóviles importados

12,117

10,492

20.3%

15.5%

68,097

82,033

-17.5%

-17.0%





División Honda

11,969

10,428

19.6%

14.8%

67,027

81,414

-18.1%

-17.7%





División Acura

148

64

140.9%

131.3%

1,070

619

71.9%

72.9%



Total de ventas de camionetas importadas

0

0

0.0%

0.0%

0

0

0.0%

0.0%





División Honda

0

0

0.0%

0.0%

0

0

0.0%

0.0%





División Acura

0

0

0.0%

0.0%

0

0

0.0%

0.0%


   DESGLOSE DE MODELOS POR DIVISIÓN


Total de la División Honda

125,355

136,803

-4.6%

-8.4%

840,526

854,818

-2.2%

-1.7%





* ACCORD

24,927

30,903

-16.0%

-19.3%

163,217

190,994

-15.0%

-14.5%





* CIVIC

26,311

36,683

-25.3%

-28.3%

202,553

212,446

-5.2%

-4.7%





  CLARITY

1,615

116

1,350.3%

1,292.2%

9,425

410

2,185.9%

2,198.8%





  CR-Z

0

50

-100.0%

-100.0%

34

598

-94.3%

-94.3%





* FIT

3,818

4,804

-17.2%

-20.5%

28,882

31,126

-7.7%

-7.2%





  INSIGHT

1,972

1

205,316.7%

197,100.0%

2,246

3

74,346.1%

74,766.7%





 CROSSTOUR

0

1

-100.0%

-100.0%

0

5

-100.0%

-100.0%





* CR-V

32,844

31,761

7.7%

3.4%

212,424

219,017

-3.6%

-3.0%





  HR-V

9,085

9,779

-3.2%

-7.1%

54,640

56,407

-3.7%

-3.1%





  ODYSSEY

9,269

10,134

-4.7%

-8.5%

60,524

58,290

3.2%

3.8%





  PILOT

13,026

9,985

35.9%

30.5%

89,105

64,340

37.7%

38.5%





  RIDGELINE

2,488

2,586

0.2%

-3.8%

17,476

21,182

-18.0%

-17.5%



Total de la División Acura

13,247

14,177

-2.7%

-6.6%

85,900

88,048

-3.0%

-2.4%





  ILX

874

1,322

-31.1%

-33.9%

6,400

6,471

-1.7%

-1.1%





  NSX

3

30

-89.6%

-90.0%

96

308

-69.0%

-68.8%





  RLX / RL

148

64

140.9%

131.3%

1,070

619

71.9%

72.9%





  TLX

2,046

2,495

-14.6%

-18.0%

18,936

21,560

-12.7%

-12.2%





  MDX

4,392

4,727

-3.2%

-7.1%

26,292

28,282

-7.6%

-7.0%





  RDX

5,784

5,539

8.8%

4.4%

33,106

30,808

6.9%

7.5%



Días de venta

24

25



178

177



















*    Los vehículos Honda y Acura se ensamblan con partes nacionales y provenientes del extranjero



**   Tasa diaria de ventas


   

Foto - https://mma.prnewswire.com/media/725669/2019_Acura_RDX_A_Spec_111.jpg
Logo - https://mma.prnewswire.com/media/95602/honda_logo.jpg
PDF - https://mma.prnewswire.com/media/725700/Honda_July_2018_Sales_Release.pdf?p=original

FUENTE American Honda Motor Co., Inc.

Related Links

http://www.honda.com

SOURCE American Honda Motor Co., Inc.

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