American Honda Reports July Sales

Acura Division up 44.7 percent; Honda trucks up 23.4 percent

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Aug 03, 2010, 01:12 ET

TORRANCE, Calif., Aug. 3 /PRNewswire/ -- American Honda Motor Co., Inc., posted July sales of 112,437 vehicles, a decrease of 5.6 percent, based on the daily selling rate*, the company announced today. American Honda year-to-date sales reached 706,346, an increase of 9.4 percent versus last year.

Honda Division posted July sales of 99,420, a decrease of 9.7 percent versus July 2009. Honda trucks posted sales of 44,823 up 23.4 percent, led by the CR-V, up 0.9 percent with sales of 20,058; the Odyssey up 37.8 percent with sales of 9,711; and the Pilot, up 45.4 percent with sales of 9,570. The Accord was the top-selling Honda model for July with sales of 25,386, followed by the Civic with 23,231.

"A year ago the ‘Cash for Clunkers’ program began and sales of fuel-efficient Honda vehicles picked up quickly at the end of the month," said John Mendel, executive vice president of sales for American Honda. "Although July sales declined versus last year, our sales increased compared to June 2010, which is a positive sign.”

Acura Division posted July sales of 13,017, an increase of 44.7 percent versus July 2009, and year-to-date sales of 74,134, an increase of 24.1 percent. The RDX posted record July sales of 1,708, up 216.9 percent. The MDX was the top-selling Acura model for the month with sales of 4,194, up 63.4 percent. The TSX also posted strong sales, up 39.9 percent.

*The daily selling rate (DSR) is calculated with 27 days for July 2010 versus 26 days for July 2009. Year-to-date, the DSR is calculated with 178 days for 2010 and 2009. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For July 2010
	Month-to-Date			Year-to-Date
	July	July	DSR**	July	July	DSR**
	2010	2009	% Chg.	2010	2009	% Chg.
American Honda Total	112,437	114,690	-5.6%	706,346	645,468	9.4%
Total Car Sales	61,134	76,724	-23.3%	408,633	396,686	3.0%
Total Truck Sales	51,303	37,966	30.1%	297,713	248,782	19.7%
Honda Total Car Sales	54,597	71,052	-26.0%	369,516	358,377	3.1%
Honda Total Truck Sales	44,823	34,976	23.4%	262,696	227,347	15.5%
Acura Total Car Sales	6,537	5,672	11.0%	39,117	38,309	2.1%
Acura Total Truck Sales	6,480	2,990	108.7%	35,017	21,435	63.4%
Domestic Car Sales *	48,766	61,114	-23.2%	343,560	304,729	12.7%
Honda Division	45,643	57,805	-24.0%	323,655	283,884	14.0%
Acura Division	3,123	3,309	-9.1%	19,905	20,845	-4.5%
Domestic Truck Sales *	46,152	33,932	31.0%	287,429	225,597	27.4%
Honda Division	39,672	30,942	23.5%	252,412	204,162	23.6%
Acura Division	6,480	2,990	108.7%	35,017	21,435	63.4%
Import Car Sales	12,368	15,610	-23.7%	65,073	91,957	-29.2%
Honda Division	8,954	13,247	-34.9%	45,861	74,493	-38.4%
Acura Division	3,414	2,363	39.1%	19,212	17,464	10.0%
Import Truck Sales	5,151	4,034	23.0%	10,284	23,185	-55.6%
Honda Division	5,151	4,034	23.0%	10,284	23,185	-55.6%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	99,420	106,028	-9.7%	632,212	585,724	7.9%
Fit	6,471	8,876	-29.8%	29,781	38,598	-22.8%
Accord *	25,386	29,774	-17.9%	186,356	160,817	15.9%
Memo: Accord Hybrid	0	0		0	1
Memo: Accord Crosstour***	2,354	0		15,655	0
Civic *	23,231	30,037	-25.5%	156,832	148,496	5.6%
Memo: Civic Hybrid	617	969	-38.7%	3,728	13,297	-72.0%
S2000	5	68	-92.9%	77	642	-88.0%
Insight	1,858	2,295	-22.0%	12,115	9,819	23.4%
FCX Clarity	0	2		10	5	100.0%
Odyssey *	9,711	6,785	37.8%	62,278	63,339	-1.7%
Pilot *	9,570	6,340	45.4%	59,681	48,638	22.7%
CR-V *	20,058	19,151	0.9%	106,928	98,068	9.0%
Element *	1,551	1,516	-1.5%	8,306	8,343	-0.4%
Ridgeline	1,579	1,184	28.4%	9,848	8,959	9.9%
Acura Division Total	13,017	8,662	44.7%	74,134	59,744	24.1%
TL *	3,123	3,309	-9.1%	19,905	20,845	-4.5%
TSX	3,242	2,232	39.9%	18,168	16,272	11.7%
RL	172	131	26.4%	1,044	1,192	-12.4%
MDX *	4,194	2,471	63.4%	24,724	15,940	55.1%
ZDX *	578	0		1,977	0
RDX *	1,708	519	216.9%	8,316	5,495	51.3%
Selling Days	27	26		178	178
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.