American Kennel Club Selects Marketo to Power Personalized Content

The nation's dog experts enhance engagement with dog lovers using leading marketing automation platform

Jan 29, 2014, 08:30 ET from Marketo

SAN MATEO, Calif., Jan. 29, 2014 /PRNewswire/ -- Marketo (NASDAQ: MKTO), provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, today announced that the American Kennel Club (AKC) selected Marketo's Dialog Edition to enable them to listen and engage with dog owners in real-time. By leveraging Marketo, the AKC can interact with club members based on individual online behaviors to deliver personalized content that promotes responsible dog ownership and helps people better enjoy their pets.


The AKC recently launched Woofipedia, a content-rich community site aimed to engage, entertain, and educate a younger, online-centric demographic of dog lovers. With Marketo, the AKC can understand what people love to discuss and learn most about their dogs on Woofipedia, and then extend two-way conversations with community members across other channels.

"We wanted a solution to help engage dog lovers and promote responsible dog ownership with relevant, targeted content," said Chris Walker, Assistant Vice President, Marketing and Communications, American Kennel Club. "We chose Marketo because it gives us the tools to automate and personalize conversations with individual AKC members in a consistent manner across all digital channels, including email, social media and the web."

About the American Kennel Club

The American Kennel Club (AKC) is a registry of purebred dog pedigrees in the United States. Beyond maintaining its pedigree registry, the AKC also offers competition events and educational content on dog ownership, training and services in an effort to promote responsible ownership by helping owners find the right dog for them and discover more things to enjoy with their dogs.

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SOURCE Marketo