American Marketing Association Amps Up Its Marketing with Three New Agency Partners

Edelman, Fuzzy Math and O'Keefe Reinhard & Paul Join Forces to Brand the Next AMA

Nov 18, 2015, 11:31 ET from American Marketing Association

CHICAGO, Nov. 18, 2015 /PRNewswire-USNewswire/ -- Recently installed head of the American Marketing Association (AMA), veteran marketer Russ Klein, is launching a widespread transformation of the country's leading marketing organization. Supporting this initiative, the association today announced three strategic partnerships with Edelman, Fuzzy Math and O'Keefe Reinhard & Paul (OKRP) to help create a multi-channel campaign that introduces the "Next AMA."

"Our industry is experiencing unprecedented disruption spanning each corner of business," said Klein. "The AMA has a unique perspective and a seat at the table of change. It is the AMA's honor to help members understand and benefit from the evolution in marketing and sales, and its integral role in corporate strategy. We look forward to working with our agency partners to affirm, celebrate and promote the vital role of marketers in today's growth-driven enterprises and academic communities."

OKRP, Advertising Age's Small Agency of the Year, is engaged to deliver brand creativity to rejuvenate the AMA and advance its mission. Edelman, a leading global communications marketing firm, will partner with the AMA to revamp its image and position the organization as the most relevant force and voice shaping marketing around the world. User experience design, strategy and innovation firm Fuzzy Math will support the AMA's website redesign.

"Russ is a bold and provocative marketer with an extraordinary ability to be a driver of change, not a follower," noted Tom O'Keefe, CEO of OKRP. "We are looking forward to helping the AMA become an even more vital partner to the marketing community."

Klein, whose storied career as a leading brand marketer and grower of businesses acclaimed for numerous marketing breakthroughs for such companies as Burger King (Subservient Chicken, Whopper Freakout), 7- Eleven and Dr. Pepper/7Up, took on the leadership role of the AMA in August 2014. In this position, Klein is charged with building an AMA community that is essential for millions of marketers and sales professionals and students, while shaping the best and next practices of marketing and sales around the world.

"Creating a superior 'experience' is at the heart of what we do, so we're eager to be playing a role in building the digital experience of the next AMA," said Mark Baldino, Co-Founder of Fuzzy Math.

The AMA will be leveraging its expertise as a center for knowledge and education through its network of more than 425 chapters, which even expands beyond the U.S. The primary focus of the AMA's new intellectual agenda includes expanded research and reports, white papers and scholarly insights presenting "best versus next practices" for what the AMA has declared as "The Seven Big Problems" facing marketers and sales professionals.  

"We're excited to work closely with the AMA as it pushes new boundaries to become the trusted and go-to source for marketers across the globe," said Nancy Ruscheinski, Vice Chair of Client Engagement at Edelman. "Russ has proven time and time again his ability to revitalize brands and we're delighted to partner with him and his team to tell the world about the next AMA."

About the AMA

The American Marketing Association (AMA), creator of the term "Marketing Mix" commonly referred to as the "Four P's"in 1953, was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world trusted by over 1.2 million marketing and sales professional in 118 countries and across 74 professional chapters and 345 collegiate chapters throughout North America.

The AMA serves organizations and individuals who practice, teach and study marketing across the globe.  Its mission is to serve as a forum for connecting like-minded individuals to foster knowledge sharing and relationship building; to be a trusted resource for marketing information, tools, education and training; and to advance marketing practice and thought leadership.  

About OKRP

Named Advertising Age magazine's "Best Small Agency of the Year," Chicago-based O'Keefe Reinhard & Paul ( is a new model advertising agency that delivers big agency brand creativity with startup ingenuity. With its belief that success as a new model agency relies on the ability to be nimble and to bring together the best talent for its clients, O'Keefe Reinhard & Paul has practiced the "high art of selling" on behalf of clients such as Big Lots, YUM Brands, ACE Hardware and Turtle Wax, among others. The independent agency is supported with minority backing from the Interpublic Group of Companies.

About Edelman

Edelman is a leading global communications marketing firm that partners with many of the world's largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age's "Agency to Watch" in 2014; one of Forbes' "14 Most Influential Agencies of 2014"; and The Holmes Report's "2013 Global Agency of the Year." Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor's "Best Places to Work" for the third time in 2014. Edelman owns specialty firms Edelman Berland (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.

About Fuzzy Math

Fuzzy Math ( is a distinguished Chicago-based user experience (UX) design, strategy and innovation consultancy with deep dexterity in transforming online experiences for a broad array of B2B and B2C clients – from startups to Fortune 500 companies. The firm not only designs both mobile and web applications, but offers services that span platforms and industries. An extensive list of esteemed clients ranging from GE Healthcare to Mayo Clinic, Microsoft, and Fieldglass has lauded the know-how Fuzzy Math delivers. With its dedicated team of UX professionals, Fuzzy Math champions that the best design is one that focuses on the real people who will be using it.

CONTACT: Jen Billings, 312-542-9084,

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SOURCE American Marketing Association