NEW YORK, Jan. 6, 2017 /PRNewswire/ -- American Media, Inc. (AMI) today announced the creation of the AMI Fitness Group, a new network that includes Men's Fitness, Muscle & Fitness, Muscle & Fitness Hers, and Flex brands. Collectively, the Group will deliver an audience of more than 50 million and serve as the premier destination for the growing fitness category. Chris Scardino has been named Executive Vice President and Group Publishing Director with Shawn Perine as Vice President and Editorial Director.
"The AMI Fitness Group mirrors the successful strategic decision we made with our celebrity titles that allowed us to expand our advertising reach while right sizing our cost structure," said AMI CEO and Chairman David J. Pecker. "From entry level to dedicated enthusiast, the Fitness Group provides a broad based platform across magazines, web sites, video, social media and events that consumers respond to and advertisers engage with."
The Group's total audience is comprised of a print readership of nearly 20 million readers per month and a digital and social audience of more than 32 million across all platforms. With more than 2,200 combined ad pages sold in 2016, the Group holds the biggest market share in the health & fitness category.
"According to a recent Nielsen Study, 81% of millennials exercise regularly and 76% of all exercisers are millennials," said Mr. Scardino. "With 71% of the AMI Fitness Group audience coming from this highly sought after group, no one is better-positioned to help advertisers connect directly with them across all aspects of their fitness lifestyle."
About American Media, Inc.:
American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and active lifestyle media brands in the United States. AMI's titles include National Enquirer, Star, OK!, Globe, National Examiner, Soap Opera Digest, Men's Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers. AMI also manages 10 different digital sites including RadarOnline.com, OKmagazine.com, MensFitness.com and MuscleandFitness.com. AMI's magazines have a combined total circulation of 2.3+ million and reach more than 39 million men and women each month. AMI's digital properties reach an average of 50 million unique visitors and over 350 million page views monthly.
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SOURCE American Media, Inc.