HACKENSACK, N.J., May 21, 2015 /PRNewswire/ -- American Pharoah owner Ahmed Zayat today named New York City-based sports and entertainment marketing Leverage Agency as the exclusive marketing, sponsorship and product licensing agency for thoroughbred racehorse American Pharoah as he contends to become the first Triple Crown winner since 1978. Leverage will coordinate their efforts with Hiltzik Strategies, the Zayat family's communications team, on digital, social and communication branding strategies relating to sponsorship and licensing opportunities.
"The possibility of winning the Triple Crown on the oldest track in America is an unbelievable honor for us, and we're looking for special partners to accompany us on this historic journey," said Ahmed Zayat, CEO of Zayat Stables and owner of American Pharoah. "We conducted a search of agencies and were thoroughly impressed with Leverage Agency's range of services and deep understanding of the industry."
"It's thrilling to be associated with this incredible Triple Crown contender who has inspired people around the world," said Ben Sturner, CEO of Leverage Agency. "We're excited about the range of impactful marketing possibilities, and look forward to our partnership with Ahmed Zayat, one of the top thoroughbred owners in the country."
In 2014, Leverage Agency managed the sponsorships for Triple Crown contender California Chrome, which included major deals with Skechers and Breathe Right. As part of the sponsorship with Skechers, branding was seen on trainer and ownership team apparel as well as California Chrome's horse blanket, barn and promotional events. Breathe Right also gained national attention as a partner with their high-profile nasal strip activation activities.
Trained by the legendary Bob Baffert at Zayat Stables in Hackensack, NJ, American Pharoah began this year with wins in the Rebel Stakes and Arkansas Derby before going on to win both the Kentucky Derby and Preakness Stakes.
About Zayat Stables:
Ahmed Zayat first entered Thoroughbred racing in 2005, and in one decade, has amassed some of the most prominent successes in the industry. From 2005 to 2015, Zayat Stables has ranked among the top five owners in North America seven times, including #1 in 2008 and 2015. They have also been leading owner at some of North America's most prestigious race meets, including Del Mar and Saratoga. Zayat Stables was honored to win their first Eclipse Award in 2014 and first Classic races in 2015, with homebred champion American Pharoah.
About Leverage Agency
Leverage Agency is a full service sports, entertainment, and media marketing company. Its accomplished staff brings deep expertise in creating 360° marketing partnerships through branded packaging, sponsorship sales, content creation/distribution, public relations, experiential marketing, and asset valuation/ROI analytics. Headquartered in New York City, with offices in Los Angeles and Miami, Leverage provides insight-driven strategies and develops customized programs for clients to engage their target consumers through impactful marketing campaigns. For more information, please visit: www.leverageagency.com
SOURCE Leverage Agency