American Photographic Artists Unveils New Website

SANTA FE, N.M., May 15, 2014 /PRNewswire/ -- American Photographic Artists launches a dramatically enhanced website today for their members and the photography community at large.  The new website provides the tools and information APA members need to stay in touch with the newest technology and the most important advocacy issues facing photographers today.

"Not only is the new site sleek and stylish, but it is content-rich and easy to navigate," says National Executive Director Juliette Wolf-Robin.  "Our former website was not serving the growing needs of our members.  We are excited that it is now continuing to evolve."

The new user experience provides members easy access to helpful information and great benefits with its dynamic and clean layout and design.  The sophisticated platform also allows easy access across mobile and desktop devices.  Photographers now need a helpful and quickly assessable website, whether they need inspirational photo tips or want to be informed on the latest Advocacy issue.

APA officially changed their name to American Photographic Artists in 2010 to reflect the growing diversity of their members.  They are now taking the next step in the progression to be inclusive to all artists, as genres and disciplines continue to evolve, so must its associations.

"Each photographer is unique and we understand that everyone's professional path is different, and in this continually changing marketplace we wanted to give members the flexibility to choose the member level that best fits their needs," says APA President Theresa Raffetto.  "By migrating to an open enrollment plan there are no more time restraints to a specific level.  To fully support the activities of APA, we recommend a Supporter membership or higher."

APA exists to provide business tools that help photographic artists of all levels run a smarter, more creative and profitable business. Established in 1981, APA has a strong heritage of providing benefits to help APA members achieve creative and financial success.  These rewards come in many forms: partner discounts from Apple, event programming discounts, member pricing on APA Awards competition, access to members-only content, and much more.

"Our approach has been to develop a cyber-hub for professional photographers," explains Wolf-Robin.  "As an association primarily composed of freelancers, it's important to create a sense of community. This new platform will do a fantastic job in providing members easy access to the tools they need to succeed and be more profitable."  

APA National Executive Director Juliette Wolf-Robin - [email protected]

SOURCE American Photographic Artists