American Red Cross Announces Delicious New Cookie Partnership

Keebler to Donate More Than 6 Million Cookies for Blood Drives

WASHINGTON, Aug. 9, 2011 /PRNewswire-USNewswire/ -- Millions of people need blood each year and rely on the good will of donors. As a way of recognizing these generous individuals for their acts of kindness, the American Red Cross is pleased to announce that Keebler® is the official cookie that will now be served at Red Cross blood drives across the United States. During the course of the year, Keebler will contribute more than six million cookies to deserving American Red Cross blood donors. The donation will mean nearly $2 million in savings a year for the Red Cross.

(Logo: http://photos.prnewswire.com/prnh/20090108/RedCrossLOGO)

"We are fortunate to work with a partner who believes, as we do, that a simple act of kindness by one person can significantly impact the life of another," said Gail McGovern, president and CEO of the American Red Cross. "Offering a delicious Keebler® cookie to our generous blood donors nationwide is our way of thanking them for their time and generous donation."

The partnership between the Red Cross and Keebler is a natural one.  The Red Cross, through the kindness and generosity of its nearly four million blood donors, provides blood and blood products to those in need.  The Keebler brand, along with its parent company Kellogg and its employees, has partnered with the American Red Cross to support local blood drives and other services for many years. In addition, the Keebler brand has long stood for Uncommonly Good® cookies baked with Elfin care and generosity.

"We believe in the value of doing uncommonly good deeds and are excited to be partnering with the American Red Cross to encourage all eligible people in America to give blood and recognize them for doing so," said Todd Penegor, Kellogg President of US Snacks. "We hope that our giving back to the people that give to others will inspire even more simple acts of kindness."

To learn more about blood donation, visit http://www.redcrossblood.org. For information about Keebler® cookies, go to http://www.keebler.com/.

About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org or join our blog at http://blog.redcross.org.

About Kellogg Company
For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company's beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farms®, Gardenburger® and Stretch Island®. For more information on the Kellogg Company, including our corporate responsibility initiatives, visit www.kelloggcompany.com.

SOURCE American Red Cross