American Standard Celebrates Its 150th Anniversary

In Honor of Its Anniversary, American Standard is Launching the 150th Anniversary Down Payment Contest to Help Make Homeownership a Reality

PISCATAWAY, N.J., April 14, 2025 /PRNewswire/ -- This year, American Standard – the #1 toilet brand and a leader in bathroom and kitchen plumbing fixtures and fittings – celebrates a milestone anniversary: 150 years of innovation and design for life. Since 1875, the brand has become a household name, synonymous with excellence in the plumbing industry. As American Standard reflects on this major anniversary, the brand wants to thank and reward those who have inspired and impacted its journey.

Over the last 150 years, American Standard has redefined how consumers experience two of the most essential living spaces: the bathroom and kitchen. The brand's award-winning toilets, tubs, sinks, and faucets embody its unwavering commitment to innovative design, superior craftsmanship and a deep understanding of modern living. Inspired by consumers' ever-evolving routines and lifestyles, the brand seamlessly blends timeless style with effortless functionality. From the comforting warmth of a perfectly designed tub to the ease of turning on the kitchen faucet, American Standard transforms everyday rituals into lasting experiences that are genuinely "built for life."  

American Standard believes everyone deserves to live in a home they love – but understands the challenges that can stand in the way of homeownership. A recent survey* reveals that 38% of American adults fear they'll never be able to afford their own home, while only 25% feel confident they'll achieve this key part of the "American Dream." Unsurprisingly, the biggest barrier to homeownership is the high price tag (63%) followed by affording a down payment (44%), and high mortgage rates (42%).

In recognition of these challenges – and as a token of appreciation to those who have helped American Standard reach this milestone anniversary – the brand is introducing The American Standard 150th Down Payment Contest. Beginning today, April 14, 2025, through June 30, 2025, the brand will award a total of $150,000 in down payment assistance. 10 inspiring individuals will receive $15,000 to allow them to take their next step toward home ownership. To enter, participants must submit a video (90 seconds or less) sharing their story and explaining how this payment assistance could transform their lives and the lives of their loved ones.

"For 150 years, American Standard has found inspiration in the homes and the lives of our consumers, which inspires us to create even more innovative products for them," said Nik Bafana, CEO, LIXIL Americas (parent company of American Standard). "We're honored so many people have decided to invite our products into their homes for generations, trusting us to become an integral part of their daily routines. We look forward to continuing this tradition for generations to come."

"Clients and their families want homes that are timeless and outfitted with products that are built to last," said Keith Bynum, home renovation expert, designer and HGTV star. "That's why I'm proud to partner with American Standard on this incredible campaign and thrilled to showcase a brand that not only celebrates 150 years of excellence but also gives ten lucky individuals greater access to their dream of homeownership."

Knowing that many around the globe depend on its products, American Standard has always placed consumers and professionals at the heart of its innovations. Its determination to merge aesthetics, performance and eco-friendly design into every product is surpassed only by its deep desire to improve the lives of its customers. Built to last and blended effortlessly into any daily routine, American Standard's bathroom and kitchen products can upgrade your home into a place of beauty, comfort and functionality:

• Champion Toilets, engineered to be a toilet that will never clog, it provides cleaner, more efficient flushes so nothing disrupts your daily routine;
• Aspirations Waterfall Tub Spout, this award-winning design was crafted with rounded edges for child safety, convenient top storage for bath time, and a soothing, spa-like cascade of water, for all;
• Cadet Toilets, a combination of performance and reliability for consumers and plumbers alike, this smart design is plumber-tested and plumber-approved;
• New Aspirations Pull-Down Kitchen Faucets, launching this Fall, feature a wide BlastSpray technology to easily clear food with no scraping and minimal splashing, as well as a gentle rinse spray to effectively clean delicate produce.

Beyond delivering quality products, American Standard actively supports the plumbing community. Recognizing the essential role plumbers play in maintaining the nation's infrastructure, the brand launched the Trade-Up program in 2017 to help cultivate the next generation of skilled professionals. Through mentorship and hands-on training, Trade-Up equips young men and women with the fundamental skills needed to build successful careers in plumbing. Expanding its commitment to inclusivity in the trades, American Standard also partners with Tools & Tiaras, a nonprofit dedicated to inspiring young girls to explore careers in skilled trades.

For more information about the American Standard 150th Down Payment Contest, please visit Americanstandard.dja.com/story. And to learn more about American Standard's product collections, designs, and its plumbing community initiatives, visit AmericanStandard-us.com.

* The American Standard Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 U.S. adults who do not currently own a home, between March 6th and March 10th, 2025, using an email invitation and an online survey. Data has been weighted.

About American Standard
American Standard makes life healthier, safer and more beautiful at home, at work and in our communities. For 150 years, the brand has created products that improve daily living in the bathroom and kitchen for residential and commercial customers and has been recognized with more than 35 product innovation and design awards in the past five years. American Standard is part of LIXIL, a global leader in housing and building materials products and services. Learn more at americanstandard.com, or follow us at facebook.com/AmericanStandardPlumbing,twitter.com/AmStandard, youtube.com/AmericanStandard01, Pinterest.com/amstandard, Instagram.com/american_standard.

About LIXIL
LIXIL (TSE Code 5938) makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM, [as well as specialty brands such as DXV]. Approximately 55,000 colleagues across more than 150 countries are proud to make products that touch the lives of more than a billion people every day.

Learn more at lixil.com, Facebook and LinkedIn.

SOURCE American Standard