AmericanFirst Becomes TD Bank, America's Most Convenient Bank

CHERRY HILL, N.J. and PORTLAND, Maine, July 8 /PRNewswire-FirstCall/ -- Starting July 12, all three AmericanFirst stores in central Florida will be branded TD Bank, America's Most Convenient Bank®.

"This weekend marks a significant milestone to fold AmericanFirst into the TD Bank family," said Fred Graziano, head of retail banking, TD Bank. "Although this is a new name for the bank, we still have the same commitment to our customers and the community. Legendary customer service is what TD Bank is all about and we look forward to welcoming our customers into our newly rebranded stores."

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(Logo: http://photos.prnewswire.com/prnh/20081031/NEF005LOGO-a )

And while the name may be changing, the features and the faces that have contributed to AmericanFirst's past success will remain the same. Customers will continue to benefit from the bank's commitment to local decision-making and community involvement, as well as the same great service from the same friendly employees.

Customer Conveniences and Longer Hours

Interior and exterior signage at AmericanFirst stores will change to TD Bank the weekend of July 10.  Customers of AmericanFirst will be able to bank at any of the more than 1,100 TD Bank stores from Maine to Florida with 38 stores in Florida, and more to come when TD Bank converts First Federal Bank of North Florida and Riverside Bank. TD Bank will continue to focus on delivering legendary customer service by providing seven-day branch banking with extended hours at most stores, free Penny Arcade coin-counting machines at many locations, hassle-free products, and treats for kids and dogs. Beginning August 30, 2010, new store hours for these locations will be:

for Kissimmee and Clermont stores:

• Monday through Wednesday, 8:00 a.m. to 6:00 p.m.
• Thursday and Friday, 8:30 a.m. to 6:00 p.m.
• Saturday, 8:30 a.m. to 3:00 p.m.
• Sunday, 12:00 p.m. to 4:00 p.m.

for the Zellwood store:

• Monday through Wednesday, 8:30 a.m. to 5:00 p.m.
• Thursday and Friday, 8:30 a.m. to 6:00 p.m.
• Saturday, 8:30 a.m. to 2:00 p.m.

New Products and Services

On June 7, customers were mailed an accounts and services conversion package that details changes for each account customers have registered with AmericanFirst. During the conversion weekend of July 9, AmericanFirst accounts will be changed to the TD Bank accounts that offer the right mix of features, benefits and fee structures, as outlined in their Account and Services Guide. Customers of AmericanFirst will also begin to see the new TD Bank name and brand on account statements, merchandising, and other forms of communication.  Customers were also mailed new TD Bank Debit Visa® Debit ATM cards. Customers can continue to use the same checks they use today until they run out.

To learn more about TD Bank, America's Most Convenient Bank, stop by a store or visit TDBank.com.

About TD Bank, America's Most Convenient Bank®

TD Bank, America's Most Convenient Bank, is one of the 15 largest commercial banks in the United States with $160 billion in assets, and provides customers with a full range of financial products and services at more than 1,100 convenient locations from Maine to Florida. Effective April 16, 2010, TD Bank has acquired certain assets of Riverside National Bank of Florida, First Federal Bank of North Florida and AmericanFirst Bank, and currently operates under those trade names. TD Bank, N.A., is headquartered in Cherry Hill, N.J., and Portland, Maine. For more information, visit www.tdbank.com.  

TD Bank, America's Most Convenient Bank, is a member of TD Bank Financial Group (TSX, NYSE: TD) of Toronto, Canada, a top 10 financial services company in North America and one of the few banks in the world rated Aaa by Moody's.

SOURCE TD Bank