America's 10th Largest Trading Partner Showcases Its Taiwan Excellence Products At Largest Food Fest In US

Taiwan Excellence Showcase to offer free, interactive activities and display an exciting range of award-winning consumer products at Taste of Chicago!

Jul 01, 2015, 13:10 ET from Taiwan Excellence Showcase

CHICAGO, July 1, 2015 /PRNewswire/ -- Expect to see much more than food on the sampling menu during the upcoming Taste of Chicago (July 8-12 at Grant Park). The Taiwan Excellence Showcase will display over 20 innovative products, each a recipient of the Taiwan Excellence Award. According to Joseph Liang-Fu Sun, director of the Economic Division of the not-for-profit Taipei Economic and Cultural Office in Chicago, the event is designed to increase consumer awareness of Taiwan brands and offer visitors the opportunity to experience superior lifestyle products from Taiwan. Mr. Sun is available to meet the press Thursday, July 9th.

"Taiwan is America's 10th largest trading partner. Our goal in showcasing our products at the Taste is to offer American consumers the opportunity to experience the quality and functionality of products from Taiwan firsthand," Sun says. "Plus, they're fun, so visiting our tent will create the perfect break between enjoying all of the great food at the Taste of Chicago. These products are exemplary for their features and designs. Some are eco-friendly. They have all been produced using world-class manufacturing processes," continues Sun. "We wanted to bring Taiwan Excellence to the people of Chicago — a city known for its promotion of innovation, design and artistic integrity — and what better way to reach the people than during one of the premier US food festivals and its more than one million annual visitors."

At night, the tent will be illuminated with a Yantouch decorative mood lamp that produces 16 million stunning color combinations.  

About the Taiwan Excellence Showcase:

The Taiwan Excellence Showcase is an initiative of Taiwan's Ministry of Economic Affairs (MOEA). Since 1990, MOEA has entrusted the Taiwan External Trade Development Council (TAITRA) to implement the showcase annually. The Taiwan Excellence Showcase is an extension of the Taiwan Industry Image Enhancement Project (IEP), established to enhance the innovative image of Taiwanese companies in raising brand awareness and expanding the market. This is only the second time this worldwide event has been held in the United States!

O: 312.951.7575
C: 312.965.7575

Check out a sampling of the great items here:


SOURCE Taiwan Excellence Showcase