LOS ANGELES, Jan. 5, 2017 /PRNewswire/ -- Winc, a beverage program with a diverse list of wine offerings, is now an official wine sponsor of Barclays Center in Brooklyn. Known as an iconic venue in the sports and entertainment industry, Barclays Center is one of the leading arenas catering to a changing consumer preference for food and beverage options.
Winc will provide a distinct, value-driven wine program at Barclays Center with wines available on tap, by-the-glass and bottle throughout the arena and on suite levels. Winc has also opened Winc Counter, a branded wine bar at Barclays Center located on Suite Level A, across from the American Express Centurion Suite.
Launched as the world's first personalized wine club in 2012 under the name Club W, Winc transitioned from a third-party marketplace to a full-stack wine company, directly managing sourcing and production of all the wine it sells under its rebranded namesake in 2014. Winc has maintained its focus on making great wines accessible to a new generation of wine drinkers while expanding beyond digital channels.
"The premium orientation of Barclays Center fits perfectly with our brand and company initiatives not only in Brooklyn, but nationwide," said Alex Stuempfig, Winc Sales Director.
The expansion into offline distribution channels such as sports and entertainment venues is a natural progression for the company as it has seen growing interest from retail and restaurant accounts for its wines.
"Having a direct connection with consumers has allowed our team to break the mold in terms of developing the most innovative and diverse wine portfolio out there," said Geoff McFarlane, COO and Co-Founder of Winc. "This makes us a unique partner for progressive arenas focusing on more culturally relevant food and beverage programs."
"We are pleased to align with Winc on its new wine program at Barclays Center," said Mike Zavodsky, Executive Vice President of Global Partnerships at Brooklyn Sports & Entertainment. "The Winc Counter and its diverse array of wines is a nice complement to the exceptional food and beverage experience at the arena."
Winc (formerly Club W) is a direct distribution wine company. The company sources and makes exceptional, accessibly priced wines from around the world and sells them directly to consumers and to select restaurants and retailers. Learn more at www.winc.com to shop our wine selection and become a member.