America's Favorite Game Show, THE PRICE IS RIGHT®, is Coming to Florida Lottery Retailers Near You

~A second chance promotion offers players the chance to participate in The Price is Right Live! Stage Show in Las Vegas! ~

Jun 09, 2010, 12:38 ET from Florida Lottery

TALLAHASSEE, Fla., June 9 /PRNewswire/ -- Sales for the Florida Lottery's newest $5 Scratch-Off game, THE PRICE IS RIGHT® began on Tuesday, June 8, offering players the chance to win up to $250,000 instantly! In addition to five top prizes, THE PRICE IS RIGHT Scratch-Off game also features more than 1.9 million cash prizes ranging from $5 to $5,000.

THE PRICE IS RIGHT Scratch-Off ticket offers extended play with three separate play areas, and allows players to win up to 11 times on the same ticket. The game's overall odds of winning are one in 4.02.

"We are excited that our players can not only win great prizes in the new THE PRICE IS RIGHT Scratch-Off game, but also have a chance through the second chance promotion to win a spot on the live stage show version of the iconic game show in Las Vegas," said Vicki Munroe, director of product development for the Florida Lottery.

From June 8 through November 23, players will be able to enter their non-winning THE PRICE IS RIGHT tickets in a second chance promotion on the Lottery's Web site. In each of the six The Price is Right® Second Chance drawings, four grand prize winners will be awarded a three-night trip for two to Las Vegas, $5,000 spending cash (less applicable taxes), and a chance to participate in an exclusive Florida Lottery edition of The Price Is Right Live! Stage Show; and, 15 second prize winners will be awarded a Nintendo Wii™ along with The Price is Right Wii game. A total of 24 Lottery players will win the Las Vegas trip and 90 players will win the Nintendo Wii game package.

The Price Is Right Live! Stage Show, hosted at Bally's Las Vegas Hotel, is a stage adaptation of the popular, televised game show.  The interactive show gives contestants the chance to win appliances, vacations and cars, while playing classic games like Plinko, Cliffhangers and Showcase Showdown. All 24 grand prize winners from The Price is Right® Second Chance drawing will have the opportunity to "come on down" and visit Contestant's Row to bid on items and play the games. At the end of the show four of the 24 prize winners will be randomly selected to participate in the Big Wheel Bonus Spin to win up to $1 million!

Florida voters, by a two-to-one margin, approved a constitutional amendment in 1986 authorizing the state to operate a lottery for the purpose of generating significant additional moneys for education. Today, Floridians continue to show their support by purchasing nearly $4 billion in Lottery products per year, resulting in contributions of more than $21 billion to the Educational Enhancement Trust Fund since 1988. For more information regarding the Florida Lottery, its games and its contributions to education, visit www.flalottery.com.

When you play, we all win.

"$21 Billion for Florida's Students"

About "THE PRICE IS RIGHT"

The Price Is Right, the longest-running game show in television history, is hosted by Drew Carey and produced by FremantleMedia North America, The Price Is Right is broadcast weekdays (11:00 AM-12:00 Noon, ET; 10:00-11:00 AM, PT) on the CBS Television Network.

About FREMANTLEMEDIA NORTH AMERICA

FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia.  Based in Burbank, California, FMNA produces entertaining and innovative programs for network, cable, syndicated and online platforms, including the Emmy-nominated musical/reality phenomenon "American Idol" (FOX), "America's Got Talent" (NBC), "What Chilli Wants" (VH1), "Kirstie Alley's BIG LIFE" (A&E), "Let's Make A Deal" (CBS), "Downfall" (ABC), "Family Feud" (syndicated), and the longest-running game show in television history, "The Price Is Right" (CBS).

SOURCE Florida Lottery



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http://www.flalottery.com