ATLANTA, March 12, 2019 /PRNewswire/ -- Ameritrust Residential Services, a leading renovation and maintenance company for single-family real estate, announced the business' rebrand to ResiPro. The comprehensive and exciting rebranding initiative consists of a new name, logo, color scheme, website, attire, and other aspects.
The rebranding reflects both the recent evolution of the company as well as its vision for the future. The shift aligns the renovation and maintenance division more closely with its parent company, RESICAP, while expressing the influence of modern technology within all elements of its business.
Upon announcing the rebrand, founder and co-CEO Andy Capps said, "ResiPro has established itself as a leader in the single-family construction industry, and the renewed branding more accurately focuses on our technological prowess and professional operations."
The rebrand joins other recent 'Resi-' initiatives from the company, including last year's launch of ResiBuilt, a new home construction division, and the recent unveiling of ResiRealty, its corporate dispositions division.
As founder and co-CEO Lance Popp commented, "We're simultaneously consolidating our naming conventions while rapidly expanding our operations, partnerships and employee count."
The company confirmed that the rebrand will not have any impact on standard operations, client relations or core services.
ResiPro is the renovation and maintenance division of RESICAP, the leading vertically-integrated single source solution for institutional level single-family real estate, operating in 34 states and 59 markets. ResiPro services include general contracting, construction management, maintenance services, and property preservation. For more information about ResiPro, please visit www.resipro.com.