Ameyo Beefs up IVR Security With DTMF Masking

Oct 01, 2012, 06:33 ET from Drishti - Soft Solutions Pvt Ltd

GURGAON, India, October 1, 2012 /PRNewswire/ --

Drishti's Ameyo Provides DTMF Masking for Enhanced IVR Transaction Security

Modern contact centers and enterprises provide their customers with a variety of services through the use of capabilities such as IVR, Automated Dialers and CRM that aim to simplify their lives. Such services include home delivery, online catalogues and even online payment in the case of E-commerce. The concept of proactive customer engagement is rapidly picking up with other verticals such as BFSI and entertainment amongst others.


These services bring business to the customer and such activities go far in enhancing customer satisfaction. However, a small mismanagement could prove to be detrimental. Imagine a situation where a customer is calling in to make a purchase or a bill payment. The customer would have to input his details to the system which includes confidential bank information such as his credit card details. The transaction is successful, however after some time a complaint is lodged because the customer's information has been misused, not by the service provider but by someone else. Transactions online or over the phone are always at risk and while there are measures provided, not all of them can compensate for a full protection. In this situation, the customer trusted the business where he conducted his transaction with, or with the secure payment gateway which guarantees that the confidential information is secured.

Sachin Bhatia, VP - New Business Development, Drishti-Soft said, "New modes of transactions are on the rise, with both online and over the phone transactions taking a huge chunk of consumer purchases, mainly due to the ease of use. However, the problem comes in with security, a single blip could ruin a relationship and with the modern social communities, this distrust could spread like wildfire. Employing the right transactional security measures is critical for businesses that engage in heavy online and over the phone transactions in order for them to give their customers some peace of mind and engage in repeat purchases for future growth."

Ameyo's DTMF Masking from Drishti-Soft resolves this problem by ensuring that with every transaction through an IVR system is safe and secure. The secure transaction is not only compliant to PCI-DSS standards but ensures that no third party source gains access to the inputs provided by customers for any misuse. This technology helps contact centers and enterprises protect customers from tampering using their confidential information.

About Drishti:

Drishti offers communications solutions that empower enterprises and contact centers to dynamically manage Business Processes, Interactions, Workforce and Service Levels on emerging Unified Communications (IP Telephony, Unified Messaging, Conferencing, Presence Management, and Application Collaboration), SOA (Service Oriented Architecture), and SaaS (Software as a Service). Cutting-edge technologies from Drishti have been designed to add value to the businesses and pave way for a structured growth.Their customers enjoy significant increase in efficiency levels, reduction in operational costs, flexibility, consistent user experience and a demonstrable ROI.

Primary Media Contact: Vijayendra Raj,, 91-124-4771023

SOURCE Drishti - Soft Solutions Pvt Ltd