AMR's Corporate Responsibility Report Highlights Progress In 2012

Report Features American's Commitment to Customers, the Environment, Community and its People

May 22, 2013, 14:54 ET from American Airlines

$codeDebug.log("output array of get country targets countryT

FORT WORTH, Texas, May 22, 2013 /PRNewswire/ -- A leader in corporate citizenship, AMR Corporation, the parent company of American Airlines and its regional affiliate American Eagle, today released its 2012 Corporate Responsibility Report (CRR). This fifth annual report details the company's progress and commitment in four key focus areas: customer service and safety, environmental performance, community and employee engagement.


The report provides a transparent summary of key business objectives and features a goals and performance section that measures calendar year 2012 results against established short- and long-term goals. A look ahead at 2013 goals is also presented.

"Corporate responsibility has always been at the core of American's values, and we remain strongly committed to growing and enhancing these values together with our other business objectives," said David Campbell, American's Vice President – Safety and Operations Performance. "Our annual Corporate Responsibility Report is a way to show our people, customers and other stakeholders the positive differences and progress we're making as the new American."

Highlights of the report within each focus area include:

Customer Service

  • American introduced inflight amenities such as fully lie-flat seats and a walk-up bar for premium customers on the new Boeing 777-300ER aircraft, which launched in January 2013.
  • More than 20 network announcements were coordinated, including American's expanded international service to Latin America, Mexico, Europe and Asia, and new or expanded alliances with 13 airlines were introduced.

Environmental Performance

  • AMR was the top-ranked airline in Newsweek's 2012 rating of top 500 companies for the third year in a row, ranking second in the Transportation & Logistics sector and 88th overall.
  • Together with Boeing, American successfully piloted the 737-800 ecoDemonstrator program for reduced fuel consumption and noise, and provided a new 737-800 for flight testing.
  • Fuel Smart, American's employee-led fuel conservation program, ended the year with an annual run rate of 147 million gallons in fuel savings, bringing the program's total savings to 800 million gallons since it began in 2005.

Community Engagement

  • American received $733,000 in employee donations through its internal American Giving workplace portal, and its people logged 38,000 volunteer hours for a variety of charitable programs.
  • Through the Mass Care Task Force, a joint venture of the Volunteer Center of North Texas, United Way, the American Red Cross and the Salvation Army, 69 American Airlines people were trained as first responders to better assist communities in the event of a natural disaster.

Employee Engagement

  • American was again recognized for its diversity and inclusion, receiving a 100 percent Corporate Equality Index rating from the Human Rights Campaign Foundation, and American's Diversity Advisory Council was named one of the Top 25 Diversity Councils in the nation for the fourth consecutive year.
  • At year end, AMR was able to retain a workforce for American Airlines and American Eagle of nearly 81,000 people, while positioning the company more competitively in the airline industry.

As in previous years, the CRR follows the Global Reporting Initiative (GRI) G3 Guidelines, continues to report at the GRI B Application Level, and is formatted as a web-based publication on

The full report can be found at http:/

About American Airlines

American Airlines focuses on providing an exceptional travel experience across the globe, serving more than 260 airports in more than 50 countries and territories. American's fleet of nearly 900 aircraft fly more than 3,500 daily flights worldwide from hubs in Chicago, Dallas/Fort Worth, Los Angeles, Miami and New York. American flies to nearly 100 international locations including important markets such as London, Madrid, Sao Paulo and Tokyo. With more than 500 new planes scheduled to join the fleet, including continued deliveries of the Boeing 737 family of aircraft and new additions such as the Boeing 777-300ER and the Airbus A320 family of aircraft, American is building toward the youngest and most modern fleet among major U.S. carriers. American's website,®, provides customers with easy access to check and book fares, and personalized news, information and travel offers. American's AAdvantage® program, voted Airline Program of the Year at the 2013 Freddie Awards, lets members earn miles for travel and everyday purchases and redeem miles for flights to almost 950 destinations worldwide, as well as flight upgrades, vacation packages, car rentals, hotel stays and other retail products. The airline also offers nearly 40 Admirals Club® locations worldwide providing comfort, convenience, and an environment with a full range of services making it easy for customers to stay productive without interruption. American is a founding member of the oneworld® alliance, which brings together some of the best and biggest airlines in the world, including global brands like British Airways, Cathay Pacific, Iberia Airlines, Japan Airlines, LAN and Qantas. Together, its members serve more than 840 destinations served by some 9,000 daily flights to nearly 160 countries and territories. Connect with American on Twitter @AmericanAir or American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AMR Corporation common stock trades under the symbol "AAMRQ" on the OTCQB marketplace, operated by OTC Markets Group.


SOURCE American Airlines