Amstel® Light Rolls Into Newport, R.I. With Some Flavor and the Popular Dutch Beer Bike for the 30th Annual Knorr® Great Chowder Cook-Off

WHITE PLAINS, N.Y., June 3, 2011 /PRNewswire/ -- Amstel Light, a leading imported light beer from Amsterdam, is helping New Englanders usher in the summer season as the proud sponsors of the 30th Annual Knorr Great Chowder Cook-Off in Newport, Rhode Island. Taking place on the waterfront at the Newport Yachting Center, the Knorr Great Chowder Cook-Off features some of the nation's best recipes with over 25 chefs traveling from restaurants across the country to showcase their variation of the New England staple, chowder.

Kicking off on Friday, June 3rd with a VIP party to honor event sponsors, competing restaurants, press and local celebrities, the Great Chowder Cook-Off is host to over 10,000 New England residents and visitors looking to sample the finest chowder that the country has to offer. The actual contest will take place on Saturday, June 4th from 12 p.m. – 6 p.m., with the always popular Amstel Light Beer Bike again serving as one of the event's main attractions. Adult attendees will have the chance to enjoy a full-flavored Amstel Light to compliment their chowder as a draught bar will be stationed at the Amstel Light Beer Bike. Patrons will also have the opportunity to have their photos taken using the Amstel Light camera, with images automatically uploaded to their Facebook accounts to help commemorate the event.

"We are thrilled to once again be a partner and supporter of the 30th Annual Knorr Great Chowder Cook-Off," said Amanda Hawk, Brand Director for Amstel Light. "It's our pleasure to be a part of this event, helping to provide our loyal fans with the opportunity to experience some great chowder by many of the country's leading-chefs. Amstel Light, the only light beer that provides full bier taste is the perfect compliment to any chowder."

For more information on Amstel Light, please visit, www.facebook.com/AmstelLight.

About Amstel Light

Amstel Light is a leading imported light beer brand in the U.S.  The Amstel Brewery was founded in 1870 in Amsterdam, Holland by two businessmen, DePester and J.H. van Marwijk Kooy.  By 1886, Amstel had become Amsterdam's largest brewer of lager beer.  In 1982, Amstel Light was born as an import to the U.S.  Characteristic of this beer is a unique selection of raw materials and an intense fermenting process.  The result is a premium imported light beer containing only 3.5% alcohol and approximately 35% fewer calories than regular lager beer.  Amstel Light is imported by Heineken USA, headquartered in White Plains, New York, the nation's premier beer importer.  For more information, please visit www.amstellight.com.  

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer.  Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew.  Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico.  Please visit EnjoyHeinekenResponsibly.com.

Contact:   Tara Carraro
Heineken USA
914.681.4153
[email protected]

Arielle Himy
MSLGROUP
212.468.4246
[email protected]

SOURCE Amstel Light