Amway Launches New ARTISTRY TIME DEFIANCE UV Defense SPF 50 Ultra Facial Sunscreen for All Skin Tones

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• Latin America - español

ADA, Mich., June 5, 2012 /PRNewswire/ -- In our daily fight against the look of uneven skin, an effective facial sunscreen is crucial. New ARTISTRY® TIME DEFIANCE® UV Defense SPF 50, exclusively from Amway, not only protects skin from sun damage, it also helps reduce the appearance of existing dark spots, discolorations, and redness. TIME DEFIANCE UV Defense SPF 50 uses an exclusive Balanced Brightening Complex that includes 10 natural plant extracts known for their brightening, soothing, and antioxidant properties to help give skin a brighter look.

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TIME DEFIANCE UV Defense SPF 50 from Amway also offers another advantage: Its ultra-light formula absorbs instantly, which means no ashy look regardless of skin tone.

"Amway scientists are committed to creating products that fulfill the needs of women of every color. TIME DEFIANCE UV Defense SPF 50 responds to the need we've heard from consumers for a sunscreen that looks and feels as good on darker skin as it is for lighter skin types," says Jori Hartwig, Vice President of Marketing for Amway North America.

"There is a common misconception that darker-skinned individuals are not at risk of sunburn or skin cancer. Although those with dark skin won't get sunburned as quickly, they can still burn and are still susceptible to UV-induced damage such as wrinkles, age spots, uneven pigmentation, and skin cancer," cautions Rhonda Solberg, a scientist behind TIME DEFIANCE UV Defense SPF 50.

In the formula of the Balanced Brightening Complex, Rhonda highlights the presence of white tea extract, chamomile extract, and bitter orange peel extract. TIME DEFIANCE UV Defense SPF 50 also contains moisturizing ingredients and is water-resistant. It can be purchased through an Amway Independent Business Owner or by visiting Amway.com/artistry.

ARTISTRY
The ARTISTRY brand, exclusively from Amway, is a global leader in premium beauty, offering unprecedented skincare solutions backed by dermatologist testing, advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world. The ARTISTRY brand generates more than $1 billion in annual global sales and is among the world's top five, largest-selling premium skincare brands.*

AMWAY
Founded in 1959 and based in Ada, Michigan, Amway is one of the world's largest direct selling businesses and a member of the Alticor family of companies. Amway offers consumer products and business opportunities in more than 80 countries and territories worldwide through more than 3 million Independent Business Owners building their own Amway™ businesses. Top-selling brands for Amway are NUTRILITE® vitamin, mineral, and dietary supplements, and ARTISTRY skincare and colour cosmetics. For more information, visit News.amway.com.

* Source: Euromonitor International Limited; Beauty and Personal Care 2011, premium cosmetics and premium skincare category and subcategory; global 2010 value RSP.

SOURCE Amway North America