Amway North America Announces Partnership of Four IRONMAN Races

ADA, Mich., July 23, 2012 /PRNewswire/ -- Amway North America recently signed a four-race expo partnership agreement with the World Triathlon Corporation (WTC), owner and operator of the IRONMAN® Series. Attendees at IRONMAN Lake Placid, the Aquadraat Sports IRONMAN U.S. Championship, the IRONMAN World Championship 70.3 and IRONMAN Florida will have an opportunity to enter the Amway™ Ultimate IRONMAN® Triathlete Sweepstakes.

(Logo:  http://photos.prnewswire.com/prnh/20120723/DE43862LOGO )

Since its establishment nearly 35 years ago, the IRONMAN Series has been regarded as encompassing the most challenging endurance events in the world. An IRONMAN Triathlon includes a 2.4-mile swim, 112-mile bike and 26.2-mile run with a limit of 17 hours to complete the race.

"The partnership is a fantastic opportunity for Amway to introduce its premium brand of NUTRILTE® vitamins, minerals and supplements to a key target audience of health and fitness aficionados," says Jori Hartwig, Amway North America's Vice President of Marketing. "The NUTRILITE brand is all about the quest for optimal health, which is clearly a journey that IRONMAN participants embrace."

Amway offers a variety of nutritional products under the NUTRILITE brand, including multivitamins, weight management and sports nutrition. Several NUTRILITE products currently carry the NSF Certified for Sport seal, including the brand's flagship multivitamin multimineral supplement, Double X®, Concentrated Fruits and Vegetables, Daily Multivitamin/Multimineral and more. Supplements that carry the NSF® Certified for Sport® mark have undergone the rigorous standards established through the NSF Athletic Banned Substances Program. It minimizes the risk that a dietary supplement or sports nutrition product contains banned substances when taken at the recommended serving size.

In addition to introducing Amway's NUTRILITE brand to a new audience, the expo partnership also initiates the Amway™ Ultimate IRONMAN® Triathlete Sweepstakes*. IRONMAN race attendees will have a chance to enter the sweepstakes to win first, second and third place prizes. Contest entries can be made by visiting an Amway display at the following four partnered locations and dates:

1. IRONMAN Lake Placid: July 19-22, 2012
2. Aquadraat Sports IRONMAN U.S. Championship: August 8-11, 2012
3. IRONMAN World Championship 70.3: September 6-9, 2012
4. IRONMAN Florida: October 31-November 3, 2012

"We are excited to have Amway as an expo partner this year," said Erik Vervloet, Chief Marketing Officer, WTC. "Our brands have closely aligned beliefs regarding quality and excellence and the products are perfect for our athletes who are extremely committed to health and nutrition during training. We look forward to Amway having a presence at several of our most popular IRONMAN events this season."

For more information about Amway or the IRONMAN Series, please visit www.amway.com and www.ironman.com, or visit an Amway display at any of the four partnered IRONMAN races.

About Nutrilite
NUTRILITE, exclusively from Amway, is the world's No. 1 selling vitamins and dietary supplements brand**. Amway is so committed to total quality control of its plant concentrates from seed to tablet, it offers the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms***. Nutrilite farms are located in California, Washington, Mexico, and Brazil.

NUTRILITE Daily Multivitamin, Concentrated Fruits and Vegetables, DOUBLE X® Vitamin/Mineral/Phytonutrient, and NUTRILITE OCEAN ESSENTIALS® Balanced Health
Omega-3 supplement, the brand's four most popular supplements in North America, have completed the NSF® Certified for Sport® program. This reduces the risk that a dietary or sports supplement contains banned substances.

About Amway
Based in Ada, Mich., Amway is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor Inc. is led by Steve Van Andel, Chairman, and Doug DeVos, President. Global sales for the Alticor group of companies, which include Amway; Access Business Group, LLC; and Alticor Corporate Enterprises (ACE); reached $10.9 billion in annual sales for 2011. For more news about Amway visit news.amway.com.

About IRONMAN® Triathlon
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world's most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation, owner and operator of the IRONMAN Series, has grown from a single race to a global sensation with nearly 190 events across five unique brands: IRONMAN, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids®. For more information, visit www.ironman.com.

*Amway™ Ultimate Ironman® Triathlete Sweepstakes begins at 12 p.m. ET on July 19, 2012 and ends at 12 p.m. ET on November 3, 2012. No purchase is necessary and official rules can be found at on-site Amway displays at all four partnered Ironman races.

**Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.

***Source: Euromonitor International Limited; Vitamins and Dietary Supplements, World, Retail Value RSP, 2010.

SOURCE Amway North America