Amy Purdy Wins Bronze At Sochi 2014 Paralympic Winter Games

BATTLE CREEK, Mich., March 14, 2014 /PRNewswire/ -- Amy Purdy, U.S. Paralympian and member of Team Kellogg's™, took the first-ever bronze medal today in the Paralympic women's snowboardcross event in Sochi. Purdy finished with a final time of 2:14.29.

"It's a dream come true to represent my country, my sport and Team Kellogg's on the podium at the 2014 Paralympic Winter Games," said Purdy. "My great start toward a second chance at life got me to where I am today, and I couldn't be more thankful to everyone around me for their support."

Kellogg's® and Team Kellogg's Team Up for Great Starts
Kellogg's believes everyone deserves a great start, and that begins with breakfast. However, one in five kids goes without breakfast every day.¹ By supporting Team Kellogg's and their great starts, you can help provide 2 million breakfasts to kids in need through the "Give a Great Start" program².

• Each time a fan tags a Facebook or Twitter post with #greatstarts, Kellogg's will help provide breakfast to a child in need.
• Kellogg's has chronicled the inspirational beginnings of Team Kellogg's athletes in a series of moving "Start Story" videos that follow the athletes' journeys, which can be seen at Kelloggs.com/teamusa. For each view, like or share of the Start Stories, Kellogg's will help provide breakfast to a child in need.

While Purdy is now helping provide great starts, she had to restart her own life after she became a double amputee and kidney transplant survivor due to a severe meningitis infection at age 19. Instead of giving up hope, she decided to live her life to the fullest and continue to pursue her dream of snowboarding. During her first attempt at snowboarding, her knees and ankles wouldn't bend and, according to her, she ended up traumatizing all the skiers on the chairlift when she fell and her legs, still attached to her snowboard, went flying down the mountain while she stayed at the top. Despite the challenges, she has managed to become one of the top ranked U.S. adaptive snowboarders and was instrumental in the sport being included in the 2014 Paralympic Winter Games.

Watch Purdy's Start Story video, "Live It," available on Kellogg's YouTube page, to learn more about her journey toward the Sochi Games. For more information about Purdy and the rest of Team Kellogg's, visit Kelloggs.com/teamusa.

Suggested Tweets:

• Click to tweet: Congrats @AmyPurdyGurl on her gold medal win! Check out her #GreatStarts kelloggs.com/teamusa #TeamUSA
• Click to tweet: Way to take Gold @AmyPurdyGurl! Let's celebrate and turn #GreatStartsAmy into breakfasts for kids in need #TeamKelloggs #TeamUSA

Kellogg Company and USOC Relationship Continues
Dating back to 1976, Kellogg Company has a long history of helping athletes start the day off right through its support of the United States Olympic Committee. Looking forward, Kellogg is proud to support the U.S. Olympic and Paralympic Teams for the 2014 and 2016 Games, as well as Team USA athletes at the 2015 Pan American and Parapan American Games. Kellogg products are available to Team USA athletes at all U.S. Olympic Training Centers in Colorado Springs, Colo., Lake Placid, N.Y., and Chula Vista, Calif.

Kellogg Company "Breakfast For Better Days"
Kellogg's 'Give a Great Start' initiative is part of the company's Breakfasts for Better Days™ commitment to provide 1 billion servings of cereal and snacks – more than half of which are breakfast – to children and families in need around the world by the end of 2016.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative,  we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.

¹ U.S. Department of Agriculture, Agricultural Research Service. 2012. Breakfast: Percentages of Selected Nutrients Contributed by Foods Eaten at Breakfast, by Gender and Age, What We Eat in America, NHANES 2009-2010. Available: www.ars.usda.gov/ba/bhnrc/fsrg .

² For each "Great Start" consumers activate, Kellogg will provide $.27, up to $540,000, to Action for Healthy Kids to help increase participation in new or expanded school breakfast programs resulting in a projected 2 million additional breakfasts served if the maximum contribution is reached.

SOURCE Kellogg Company