NEW YORK, April 22 /PRNewswire/ -- Jim Heekin, Chairman and CEO of Grey Group, today announced that Amy Tunick has been appointed President of Alliance, the entertainment and lifestyle marketing agency of Grey Group, based in New York. Tunick succeeds John Eckel who has left the agency.
Amy Tunick joined Grey in 2003 and rose through the ranks to become Vice President of Client Development at Alliance. In her most recent post, she has led new business efforts, strategic planning and account management.
"Alliance is a tremendous resource for us to further our clients' brand experiences," Jim Heekin said. "Amy Tunick's energy, enthusiasm, deep knowledge of, and passion for, the entertainment space, and experience on the agency side in categories ranging from packaged goods to fashion and beauty will serve us well in her new post."
During her tenure at Alliance, Amy Tunick has developed buzz-worthy entertainment and lifestyle marketing concepts for brands ranging from strategic partnerships with films, celebrities, record labels and retailers to TV integrations, event sponsorships, experiential marketing and promotions. Her portfolio of deals includes Queen Latifah, Rihanna, racer Jimmie Johnson and "The Ellen DeGeneres Show" for Procter & Gamble as well as partnerships with Lauren Conrad, Wyclef Jean, Universal Music Group and Mercedes-Benz Fashion Week for a variety of other clients.
Earlier in her career, Tunick spent four years at the William Morris Agency. She holds a B.S. in Economics from The Wharton School at the University of Pennsylvania.
Grey was one of the first global agencies to build a stand-alone entertainment arm. Alliance creates multi-platform, non-traditional marketing and public relations campaigns that help brands engage with their target audiences through lifestyle activities they enjoy. Its programs leverage celebrities, television, film, music, sports, gaming, events, retail promotions and brand-to-brand partnerships.
Today, Alliance's arsenal of services includes talent retention, strategic partnerships, brand integration, sponsorship negotiation and activation, public relations, social media promotions, guerilla and experiential marketing. Its clients include Procter & Gamble, Western Union, 3M, Calgon, Daffy's, Green Earth Technologies, Guvera and Rouge Tomate.
About Grey Group
Grey Group ranks among the largest global communications companies and its total offering includes Grey (advertising) and G2 (activation marketing). Its parent company is WPP (NASDAQ: WPPGY). Grey "Famously Effective since 1917" serves a blue-chip client roster of many of the world's best known companies including Procter & Gamble, GSK, Diageo, Pfizer, Canon, 3M, Eli Lilly, Boehringer Ingelheim and Allianz. FAST COMPANY named Grey to "The World's 50 Most Innovative Companies" list in 2010.
SOURCE Grey Group