Analyst Firm Places Teradata in Leaders Quadrant for Multichannel CRM as Companies Move Toward Complex Campaigns

RALEIGH, N.C., May 19 /PRNewswire/ -- Teradata Corporation (NYSE: TDC), a global leader in database-driven software and hardware for enterprise intelligence, announced today that it has been positioned in the Leaders Quadrant in Gartner's new report, "Magic Quadrant for CRM Multichannel Campaign Management (MCCM)"(1) by Adam Sarner. Teradata Relationship Manager (TRM) is the company's suite of reference, a proven portfolio used by global customers who know why Teradata's ten-year leadership in multichannel marketing continues.

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Leaders in the Gartner MCCM, Sarner wrote, "consistently do considerably better in overall campaign management performance for basic and advanced campaign management, as well as for integration with e-marketing. Leaders have high market visibility, high market penetration, strong market momentum, and a strategic vision for growing the campaign management business."

Marc Schroeder, vice president of Teradata TRM marketing, explained what drives TRM deployments: "Companies that choose Teradata for customer management see the business value and technical advantages of TRM's native integration with the world's best database for analytics and customer intelligence," said Schroeder. "We offer the top CRM racing engine for marketers. Only with Teradata can marketers get the lightning speed, user agility and analytical depth for a competitive edge – a combination that cannot be obtained any other way from any other vendor."

Schroeder said that recently added self-service marketing capabilities are a significant differentiator for TRM.  "Self-service functionality pushes TRM tools to a local level, in which users can take advantage of the power of Teradata and TRM to run campaigns relevant to their local market conditions and customer base," he said. In addition, he pointed out that with TRM, marketers can leverage "what if" scenarios to determine outcomes of campaigns prior to launching – a valuable layer of foresight for marketers.  

TRM is the powerful multichannel application leading a number of Teradata customers to win multiple awards from the National Center for Database Management, the Asian Banker, Gartner, and 1 to 1 Media. These include Maybank - a large bank in Southeast Asia – and a leading Australian bank (click links for details). Notably, Maybank reported that using TRM for multichannel customer management "significantly improved our cross-selling, up-selling and alert system giving us a remarkable annualized return on investment of 164% since implementing" and contributed to "an increase of 141% in our target customer marketing activities last year over the previous year. We have also been able to increase our customer contact response rate by 30 percent resulting in a significant increase of conversion rates from 3% to as high as 30% from our database marketing campaigns."

One of the world's largest banks, based in the U.K., reported that "After a thorough evaluation process among top marketing software vendors we chose Teradata Relationship Manager because it was the only solution that would enable us to execute our customer-centric strategy based on the need for multi-channel, multi-step communications -- amid enormous data complexity." The bank also said that immediately following the TRM implementation that "it has already demonstrated its value by executing complex marketing campaigns far more quickly than ever before."  For more TRM examples, cases, papers and reports, click here.

Sarner defined the market space: "MCCM processes enable companies to communicate offers to customer segments across a multichannel environment, such as direct mail, call centers, websites, e-mail and communities. This can include integrating marketing offers/leads with sales for execution."

Schroeder pointed out that TRM/Teradata systems have been proven superior at managing extreme data demands and complexity. "By providing the best platform for storing and managing detailed, comprehensive customer data, Teradata enables marketers to make decisions on resource allocation and promotional programs with more confidence than ever before."

Teradata's position as a stable and steadily growing company with a long history of reliable delivery minimizes risk to customers in a tough, competitive economic environment.

To view a copy of the new Gartner CRM report, compliments of Teradata, click here.

In a similar manner, Gartner recently placed Teradata in the Leaders Quadrant in the "Magic Quadrant for Data Warehouse Database Management Systems" authored by Donald Feinberg and Mark A. Beyer.  Teradata recommends these two reports be read together.

(1) "Magic Quadrant for CRM Multichannel Campaign Management" by Adam Sarner, May 13, 2010

About the Magic Quadrant

The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission.  The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period.  It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner.  Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant.  The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action.  Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Teradata

Teradata Corporation (NYSE: TDC) is the world's largest company solely focused on raising intelligence and achieving enterprise agility through its database software, enterprise data warehousing, data warehouse appliances, consulting, and enterprise analytics.  Visit Teradata on the web at www.teradata.com.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

SOURCE Teradata Corporation