Analytics and Digital Take Center Stage as Lippe Taylor Appoints New President

NEW YORK, Jan. 25, 2017 /PRNewswire/ -- Lippe Taylor, the leader in marketing that moves women, today announced the addition of Paul Dyer as President to accelerate its development of the next generation Creative Communications Agency model.

Dyer joins the firm from W2O Group, an integrated communications agency, where he was responsible for building the Analytics and Social Media capabilities that powered the firm to significant growth over the past eight years. His role at Lippe Taylor will focus on bringing new capabilities to the agency's clients while helping the firm realize its vision of advancing the traditional Public Relations model to one focused on creating Public Relevance for its clients.

"With today's consumers it's not enough to just pull the same old PR or Advertising levers. Brands now have to earn their share of consumers' limited attention. We call this Public Relevance©, it can be the difference between a product losing its market share or becoming a household name. Our growing capabilities in Analytics and Digital mean that our core strength in driving Earned Media is increasingly targeted, measurable, and in fact, relevant for our clients," says Maureen Lippe, CEO.

Dyer joins Lippe Taylor hot on the heels of recent additions Fred Gerantabee (Chief Digital Officer) and Jayne Whitmer (Chief Creative Officer), who recently joined Managing Director Lori Rubinson and the agency's long-tenured management team to bring new Digital, Creative, and integrated marketing capabilities. In addition to these continued investments, Lippe Taylor remains firmly committed to building on its reputation as an Earned Media powerhouse. In fact, Dyer explains his reason for joining Lippe Taylor as being due to the firm's strong PR heritage. 

"The market continues to converge as every agency focuses on innovating into adjacent swim lanes. Clients are tired of being sold services that are works in progress, though. In addition to innovation, they need to demonstrate results. As we saw with last year's election, Earned Media has emerged as the most powerful way to drive Digital engagement, and Lippe Taylor is one of the few agencies that consistently generate Earned Media. That's something clients can rely on for results even while innovation takes place," says Dyer.

The innovation Dyer refers to includes the development of an exciting suite of future-facing capabilities including Tech-Enabled Experiential Marketing, Expanded Analytics & Insights and Full Scale Content Production, as well as the firm's proprietary media distribution platform, which increases the value of Earned Media through Digital and Paid amplification. For more information further insights into the evolving Media landscape, keep track with the agency's blog at http://lippetaylor.com/blog.

About Lippe Taylor: 
For over 20 years Lippe Taylor (LT) has been a fiercely independent and highly influential Creative Communications agency representing brands determined to understand, reach, and motivate women to buy. LT specializes in engaging brand communications programs across traditional, digital, and social media. Founded by Maureen Lippe, former editor at Harper's Bazaar and Vogue magazines, Lippe Taylor's legacy is in launching award-winning, innovative campaigns for some of the world's most significant and successful brands in healthcare, beauty, and consumer goods.

SOURCE Lippe Taylor

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