Anametrix Establishes European Headquarters for Localized InstaVista Sales and Support

SAN DIEGO, July 14, 2011 /PRNewswire/ -- Anametrix (http://anametrix.com), the leader in cloud-based business marketing intelligence, has established European headquarters to meet the growing demand for localized business analytics sales and technical support. The InstaVista platform, which enables organizations to see vast amounts of online and offline source information funneled to one simple interface, is available in seven languages for regional and multi-national clients.  

(Logo: http://photos.prnewswire.com/prnh/20101102/LA93107LOGO)

Anametrix is committed to significantly expand its global coverage and presence to assist EMEA clients as well as resellers and agencies.  The Paris headquarters will provide an in-region team to ensure swift answers to questions about InstaVista business analytics as well as other Anametrix technologies including stand-alone web analytics and social media listening.  

"The InstaVista technology is elegant and offers unprecedented value as a real-time cloud-based solution," stated Cyprien Godard, head of Anametrix Europe.  "Especially given the current global economic climate, Business Intelligence (BI) is cumbersome and passe, so it is Business Analytics (BA) that will allow companies to make better and quicker decisions.  Anametrix is the pioneer of proactive, predictive, and productive platforms with rapid-ROI."

"Anametrix understands that global marketing organizations need to tailor offerings to meet localized demand," stated Blaise Barrelet, Anametrix founder and CEO.  "InstaVista analytics technology enables effective data segmentation from a holistic multi-channel perspective, and we are proud to now offer hands-on, personalized service to European agencies, resellers, and clients."

Created specifically to help companies make faster and better decisions, InstaVista combines disparate data feeds and offers predictive alerting of trends, opportunities, and even problems before they arise, not after a campaign ends. InstaVista's real-time, customizable dashboards offer powerful interactive visualizations of Web Analytics, Point of Sale (POS), Social Media, Search Engine Marketing (SEM), Video & Audio, E-mail Campaigns, Market Research Surveys, Customer Relationship Management (CRM), Loyalty Programs, and other source data combined and relative to each other. InstaVista also features bidirectional spreadsheet synching from Microsoft Excel data, a patent-pending industry first.  

Anametrix Europe is located in Paris, France and will support data solution specialists throughout the region.  For more information about InstaVista web and business analytics technology for European applications, email: [email protected] or phone: +33-975180136 (09 75 18 01 36 or 0800-915325 in France).

About Anametrix, Inc.

Anametrix, Inc. is a privately funded next-generation business analytics company whose InstaVista™ solution seamlessly correlates online, offline, and multi-channel corporate objectives for quick and precise decision making.  A high-performance data management infrastructure handles metrics integration and other compute-intensive functions to offer data visualizations on customizable dashboards.  Founded in 2009 by analytics industry experts Blaise Barrelet and Anders Olsson and led by a world-class advisory board, Anametrix provides cloud-based solutions that integrate vast amounts of disparate data feeds including web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research surveys, point of sale (POS) and customer relationship management (CRM). Self-directed business insights are readily accessible across organizations, from sales staff to C-level.  For more information, please visit http://anametrix.com.

Anametrix Editorial Contact
NAME: LARISSA SCORS ANDERSON
PHONE: 858-558-8230 x333
EMAIL: [email protected]
FACEBOOK: http://www.facebook.com/anametrix
TWITTER: @anametrix

SOURCE Anametrix