Anametrix Introduces InstaVista(TM) 2.0, a Significant Cloud-based Business Analytics SaaS Upgrade

SAN DIEGO, April 13 /PRNewswire/ -- Anametrix (http://anametrix.com) a next generation cloud-based business analytics company, announced the launch of InstaVista(TM) 2.0, a significant service upgrade.  Advanced data filters, security settings, and customization options drive the content of on-demand dashboards that are smarter than spreadsheets and faster and less expensive to implement than traditional business intelligence (BI) solutions.  Anametrix InstaVista(TM) provides immediate actionable insights from pertinent data assets through an appealing and exceptionally intuitive Software as a Service (SaaS) user interface.

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Interactive and real-time data visualizations of vast rows and columns of data from multiple technologies, including customer relationship management (CRM), enterprise resource planning (ERP), social media, search engine marketing (SEM), video & audio, e-commerce, and web analytics can now be segmented by user or location with InstaVista(TM) 2.0.  By analyzing higher volumes of data wherever it currently resides, organizations are able to anticipate emerging business trends and capture new opportunities while avoiding risk, all without burdening IT staff with report requests across multiple applications.

Organizations with multiple product lines, including pharmaceutical companies and consumer goods manufacturers, benefit by instant data segmentation.  Brand managers access answers to product-specific business "whys" with dynamic analytics to accelerate speed to market, optimize sales and marketing, and build customer loyalty.  Concurrently, parent company executives can drive corporate strategy with brand intelligence across all product lines to weed out inefficiencies and maximize overall market share.  Hotels and franchises with multiple locations can offer automatic data views specific to each locale.

Publishing companies, including newspapers and directories, can offer compartmentalized metrics with dynamic graphics to individual advertisers.  Instead of running and delivering static reports that quickly become stale to a select handful of top clients; with InstaVista(TM), all advertisers can automatically access only their own campaign results.  InstaVista(TM) 2.0 offers on-demand business analytics to any industry.

"Clients are demanding individualized real-time access to data insights to empower decision makers across organizations as well as vendors," stated Blaise Barrelet, Anametrix CEO.  "InstaVista(TM) 2.0 transforms data warehouses into self-service insight arsenals with cloud-based multidimensional reporting of core metrics specific to business lines. Companies can measure performance against business goals and monitor progress better and faster than ever before by using InstaVista(TM)."

Recent analyst reports estimate that enterprise data will increase 650 percent over the next five years.   According to IDC, SaaS business analytics will emerge in 2010 as a key technology area to help manage expenses, comply with regulations, and grow businesses.  Anametrix addresses the growing demand of companies requiring real-time access to information from multiple online, offline, and enterprise databases as well as industry specific data  without the implementation, complexity, cost, and lag times of typical BI software.  With the InstaVista(TM) 2.0 release, individual end users are able to visually navigate combined complex data points to uncover unseen relationships within their own business units.

Anametrix offers a flexible pricing model based on business need, allowing customers to try and use InstaVista(TM) cost effectively.  Migration from individual to departmental to corporate-wide deployment is seamless with scalable pricing based on data volumes.  

About Anametrix

Anametrix, Inc. is a privately funded next generation business analytics company whose InstaVista(TM) solution is delivered via Software as a Service (SaaS).  A high-performance data management infrastructure handles data integration, statistical analysis, and other compute-intensive functions to seamlessly manage online, offline, and multi-channel corporate objectives.  Founded in 2009 by analytics industry expert Blaise Barrelet, Anametrix provides cloud-based solutions that allow for quick and precise decision making from the correlation of vast amounts of data. Self-directed business insights are readily accessible across organizations, from sales staff to C-level.  For more information, please visit http://anametrix.com, call (858)558-8230 x333 or email [email protected]

SOURCE Anametrix