Andrew Zimmern Announces New Production Company, Intuitive Content
The company's first series is set to premiere on Travel Channel in 2016
MINNEAPOLIS, Oct. 20, 2015 /PRNewswire/ -- Andrew Zimmern, co-creator, co-executive producer and host of the "Bizarre Foods" franchise, has embarked on a new adventure. Earlier this year, Zimmern launched Intuitive Content, a full-service production company dedicated to developing and producing original television series, broadcast specials, branded content series for both web and cable, and other digital content. Travel Channel green-lit the team's first series, "Meter's Running" (8 x 60 minute episodes).
"Intuitive Content is all about creating ambitious work that delivers for networks, for brands and for viewers wherever they interact with media," says Zimmern. "We convey stories, build brands, illuminate cultures, and aim to inspire, build and navigate a better world."
Intuitive Content's expertise enables the team to mine diverse cultures, capitalizing on Zimmern's unique story-telling ability to create show ideas around compelling human narrative, food, travel and culture. Intuitive's business is entertainment, but as Zimmern puts it, "we will always find the untold stories, telling them with integrity but in a way that entertains and informs and while exceeding our partners' expectations."
Beyond television, Intuitive Content is working with clients on branded entertainment, including a partnership with Renaissance Hotels to create a digital series around The Navigators Table, exclusive behind-the-scenes access to today's most admired chefs, writers and personalities.
"Building a business like this and putting entrepreneurial thought into action is a labor of love," Zimmern adds. "While I love being in front of the camera telling my own stories, discovering and elevating new talent that truly live out their own content is a very rewarding aspect of this new venture."
Meter's Running
In "Meter's Running," Zimmern discovers the streets behind Main Street, the off-the-grid dives and the fun places only insiders like cabbies know how to find. Whether it's a shikara driver in Kashmir, a gondolier in Venice or a taxi driver in the deep South, Zimmern shares a locals-only experience, discovering the uniqueness of every destination. Never staying in the back seat for long, Zimmern and his driver take viewers on an entertaining behind-the-scenes adventure, exploring food and culture from a true insider's perspective.
About Andrew Zimmern
Andrew Zimmern is a three-time James Beard award-winner, a chef, a writer, teacher and gracious dinner guest who has traveled to over 150 countries, logging countless hours in kitchens around the world. Andrew is best known for his Travel Channel series, "Bizarre Foods," "Bizarre Foods America," "Bizarre World," and now "Bizarre Foods: Delicious Destinations," but he will tell you that his life is about demonstrating and promoting cultural acceptance, tolerance and understanding. He has written three books, appears monthly in Delta Sky magazine, is a Chef-in-Residence at Food & Wine magazine and an entrepreneur in residence emeritus at Babson College's prestigious Lewis Institute. He has produced a prodigious amount of television, incubated a dozen businesses, created restaurants, designed a cookware line, created an award winning podcast and is devoted to his charitable endeavors. Andrew is always shining the spotlight on impactful ways to think about, create, learn from and live with food.
The Team
Running the business day-to-day is Dan O'Brien. O'Brien comes to Intuitive after many years in New York producing creative content for MTV, ESPN, HBO, USA Network, National Geographic, The History Channel, Disney, and A&E. O'Brien has also collaborated with ad agencies including 72andSunny, Ogilvy & Mather, Leo Burnett, and Young & Rubicam. As VP of Production for Sharp Entertainment he helped that company grow their slate from 9 to 30 shows per year. Alongside O'Brien is Dusti Kugler, vice president of operations. She previously helmed Food Works, Inc., Zimmern's branded content development group.
For more information, visit intuitivecontent.com or follow us on Twitter and Instagram at @in2itivecontent.
Media Contact:
Dusti Kugler, [email protected], or Devan Grimsrud, [email protected], 612.500.9482
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SOURCE Andrew Zimmern
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