AnMarc Travel Technology Honored as Finalist in Mobile Excellence Awards

NEW YORK, Nov. 9, 2010 /PRNewswire/ -- The Mobile Excellence Awards, produced by Little Monster Media, has named AnMarc Travel Technology's mobile application, MilitaryToGo, as a finalist within the Best Mobile Application for Utility or Business category. The iPhone application, powered by LivePerson (Nasdaq: LPSN) and Air2Web's integrated mobile solution, allows members of the military to make discounted travel reservations and in-flight bookings, in real time, via live chat on a mobile device.

The MilitaryToGo mobile application leverages Air2Web's AirCARE Mobile Assist solution, which allows visitor-side texting with live chat agents from a mobile device.  The solution extends LivePerson's live chat capabilities beyond the browser to any phone capable of sending SMS messaging.  With these capabilities, MilitaryToGo.com is now enabling military personnel and their families to:

• Finalize hotel reservations,
• Schedule ground transportation
• Make changes to their ticket due to airline delays
• Use live chat 'on the ground' with text/SMS chat
• Chat 'in-flight,' using a browser based chat window available online or through an iPhone application.

"We are honored that our mobile application is being recognized as a finalist for the Mobile Excellence Awards," said Andrew Appleton of AnMarc Travel Technology.  "We have been thrilled to see the impact the MilitaryToGo application has had on members of the military and their families. As a veteran myself, I understand how difficult it can be to schedule travel reservations under a tight deadline. By leveraging the capabilities of LivePerson and Air2Web's solution, MilitaryToGo allows military personnel to book and change reservations on- the- go, giving them the flexibility to ensure they can make it home and back to base on time."

The 2010 MEA winners will be announced and celebrated at the legendary Paramount Studios in Los Angeles on December 6, 2010 in front of the mobile glitterati, consisting of industry luminaries, influencers and leaders from all walks of the mobile ecosystem-- entertainment, media, technology and brands. The Mobile Excellence Awards profile the latest in mobile entertainment, including media, marketing and technology. The MEAs criteria are based on several achievements including Strategic Initiative, Impact of Technology used in the Industry, Creativity, Ease of Use and Reach, and Execution & Proven Success in the Market.

"The growth of the Mobile Excellence Awards has been tremendous over the past three years and we are proud to announce such a strong line up of Mobile Innovators and stars as this year's finalists," said Founder & Chair of the Mobile Excellence Awards and CEO of Axis Public Relations, Sarah Miller. "We have clearly seen mobile innovation grow into one of the leading technological advancements in entertainment and media over the year and are proud to be at the forefront of the industry with such an innovative and prestigious event that truly honors the best of breed in mobile."  

To learn more about the AirCare Mobile Assist Application, please visit the LivePerson Application Marketplace at:  http://apps.liveperson.com

About Mobile Excellence Awards

The coveted Mobile Excellence Awards recognize the best in mobile entertainment, including media, marketing and technology once a year in front of the industry's biggest influencers, movers and shakers. The MEAs honor excellence in achievements of mobile entertainment from start-ups to applications, to studios, including interactive media, film, television, music, games, agencies, and high-tech, brands and more. The MEAs honor the best of the best from all walks of the mobile entertainment ecosystem at the most prestigious and influential event of the year. For more information, please go to www.mobilexawards.com.

About Little Monster Media

Little Monster Media is a full-service packaging and event production house based in Los Angeles, California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television, and film. Drawing from an elite team of industry leaders, Little Monster Media is committed to making things happen.

About AnMarc

AnMarc Travel Technology has been a leader within the travel market since 2005 bringing not only discounted travel opportunities to military families, but providing alternative sources of customer service support through mobile chat.  AnMarc currently reaches over 10 million military families (active, reserve and retired) and saves $134 on average per ticket.  AnMarc licenses both their travel booking engines and mobile chat program (www.CloudClick.info) to online travel sites, travel management companies as well as individual travel agents.  AnMarc has recently opened their CloudClick program to other industries that currently use or want to engage in chat.  AnMarc is first to market with a bundled mobile application that uses both LivePerson engagement as well as Air2Web's SMS capabilities.  Their turn-key system allows quick implementation and deployment of IPhone, Android, Blackberry and tablet applications within two weeks.

About LivePerson

LivePerson (Nasdaq: LPSN) is a provider of online engagement solutions that facilitate real-time assistance and expert advice. Connecting businesses and experts with consumers seeking help on the Web, LivePerson's hosted software platform creates more relevant, compelling and personalized online experiences. Every month, LivePerson's intelligent platform helps millions of people succeed online; more than 8,500 companies, including EarthLink, Hewlett-Packard, Microsoft and Verizon, rely on LivePerson to maximize the impact of the online channel. LivePerson is headquartered in New York City, with offices in San Francisco, Atlanta, London and Tel Aviv.

About Air2Web

For the past 10 years, Air2Web has created and delivered thousands of mobile messaging campaigns to subscribers around the world. Many of the largest and most successful corporations have improved customer service, reduced costs and increased revenue using our suite of products, which include AirCARE™ for Customer Care, CampaignPRO for Mobile Marketing and DirectTEXT for High Volume Messaging. Air2Web also provides an unmatched level of personal service through our best-in-class Client Services and Technical Support teams. For more information, visit us online at www.air2web.com or text "CHAT" to "23157" for someone to contact you directly.

SOURCE LivePerson