Ann Fry's We Are Booming Project Selects Whitegate PR as Agency of Record

Dec 27, 2010, 06:00 ET from Whitegate PR

NEW YORK, Dec. 27, 2010 /PRNewswire/ -- Ann Fry's We Are Booming Project selects boutique public relations firm Whitegate PR as their agency of record. The We Are Booming Project is an independent, New York-based initiative with national appeal, which aims to raise the voice of the "baby boomer" and continue to change the world. Whitegate PR is helping the We Are Booming Project create a strategic PR outreach program to raise awareness about the boomer movement and reach publications and media outlets across the country.  Learn more at

About the We Are Booming Project:

We Are Booming is a Project committed to changing the conversation about aging. It's about creating a shift in consciousness and altering the stereotypes about what it means to get older. It's about becoming your authentic self, saying what needs to be said, not giving into limitations, being who you are meant to be.

As the baby boomers begin turning 65, let us be pioneers and bridge the span from the 1960s to age 65. Let's change aging in much the same way we changed the teenage years. Let's embrace thriving and vibrancy and grace as we age; let's raise our voices and take NOW as an opportunity to give something back to the planet and make the world a better place for everyone.

It's a new paradigm for aging. Learn more at

About Ann Fry:

Born on the 1st of January 1946, Ann Fry is on the leading edge of the boomer generation. She's long been a catalyst for change and, now, is shifting the conversation about aging to embrace vigor, thriving and striving to do whatever "lights you up!" Fry envisions her role in the Boomer Generation as aging in the best way possible for her and inspiring others along the way to take on their aging in the very best way for them.

In her book, Sixty, Sexy, Sassy and Free: A Real Woman's Story of REInvention, Fry shares her own story of selling most of her possessions, leaving a successful life behind, and moving from Austin to New York City at age 60. With humor, honesty and courage, she shared what it's like to start over, start dating, enter into a new life, and hit the world running. Since publishing that book, Fry has written more about the reinvention process and runs ReInvention workshops. Having recently completed breast cancer treatment, Fry is thriving by leaps and bounds and has started on her next book about adventuring through cancer ... Flying Solo –and making it through with a lot of help from her friends!!  

A social worker by degree. Fry has all the credentials -- therapist, college professor, author and mother. She makes her living as a professional speaker stressing reinvention at any age, stage or under any circumstance. She also works as an executive business coach to serve as a catalyst to help re-energize, re-purpose and re-invent workplace cultures.  

Fry is available for interviews between Dec. 27th and January 4th ... as one of the first boomers.

About Whitegate PR: Whitegate PR specializes in delivering multifaceted marketing and strategic public relations campaigns, effective in reaching target audiences to meet - and exceed - client's goals. Whitegate PR aims to bring each organization's market share to the next level, providing creative strategies and solutions unique to each company. For more on Whitegate PR visit

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