ANNOUNCING THE LAUNCH OF GOODPOWER: AN ORGANIZATION WITH A MISSION TO EMPOWER HUMANITY TO ACCELERATE THE GLOBAL TRANSITION TO A DECARBONIZED ECONOMY

NEW YORK, Sept. 18, 2025 /PRNewswire/ -- Today, we are thrilled to announce the launch of GoodPower–a refreshed and rebranded organization with a 17-year history of impact that works globally to unlock the enormous economic potential of the renewable energy transition and other complementary technologies. GoodPower works to accelerate these technologies to win more affordable energy bills, millions of good paying jobs, healthier food, economic security for families and farmers, and a better economy that works for everyone—not just the lucky few.

GoodPower's rebrand and relaunch builds on the organization's exciting trajectory, is responsive to the current headwinds facing renewable energy deployment, and addresses the pressing economic pain points of families in the US and globally. In the United States, more than half of households report living paycheck to paycheck, with many unable to reliably afford food, housing, health care, or their rising energy bills. And, more bills are stacking up from extreme weather events made worse and more costly by climate change, as families face spikes in their insurance premiums, lack of insurance coverage altogether and increasing costs—from disaster preparation to clean up.

Globally, billions face similar economic challenges—trapped in low-wage, insecure work and vulnerable to even small economic shocks. From the UK to Brazil to South Africa, aging energy infrastructure, soaring utility rates, and fuel price volatility are squeezing consumers worldwide. At the same time, energy costs are surging in the US—electricity prices have risen over 30 percent since 2020 and are projected to climb further—driven in part by the explosive energy demands of AI and data centers. Without action, this trajectory threatens to deepen inequality, strain household budgets, and undermine global economic stability.

At the same time, all of the technology we need to lower bills, create millions of good-paying jobs, make our grid more secure and transform our economy already exists. Renewable power is now the most affordable and fastest to deploy globally. And, complementary technologies—from EVs to regenerative agriculture—offer pathways to healthier, safer, more economically prosperous communities.

GoodPower is building the political and cultural force to accelerate the global energy transition. We are leaning on an organizational history and foundation that has:

• Delivered 3B ads, video views and organic impressions to key audiences;
• Built an action network of 1.4M advocates;
• Helped build local support for 6GW of new renewable energy now on its way to construction;
• Run more than 115+ randomized controlled trials and other experiments through the Good Data Lab;
• Registered over 350K under-represented new voters since 2020;
• Won three major awards for innovation via our Better Lab, including the prestigious GOLD Anthem Award; and
• Since 2022, expanded our proven interventions to: Brazil, Canada, South Africa and the UK.

The organization's core work has been building toward this moment for some time. GoodPower's new name is paired with the organization's 2030 Strategic Plan: Upward Spiral, which lays out a bold vision for the next five years to accelerate the global transition to a decarbonized economy. It doubles down to scale what has been proven to work while investing deeply in new, disruptive and breakthrough technologies to elevate GoodPower's impact to new heights. GoodPower also plans to invest in further developing its signature capabilities: strategic communications, product development with an emphasis on AI and distribution, breakthrough innovation, empirical research and field organizing.

Quotes:

"A better and more prosperous economy is just waiting to be unlocked—GoodPower is helping get us there faster. Millions of good jobs, lower energy bills, a more secure grid, and healthier families—renewable power is good power."

–Leah Qusba, GoodPower CEO

"As a funder, I congratulate GoodPower on the new launch. It is deeply aligned with the organization's trajectory and what this moment demands. Cristina, Leah and the team at GoodPower have continuously stayed one step ahead of the innovation curve to creatively connect with the American public and inspire action and drive forward the renewable energy transition."

–Joel Clement, Director, Climate Action, The Lemelson Foundation

"We invest in GoodPower because of their demonstrable results and evidence-based methods. This rebrand will help them be an even better catalyst for accelerating deployment of renewables—especially during this critical moment where greater local and state leadership are needed."

—Peter Colavito, Executive Director, Invest in our Future (IOF)

"GoodPower is able to reach new audiences with creative, research-backed strategies that are truly ahead of the curve in helping unlock the renewable energy transition. Hewlett is proud to have been an early supporter and recognizes that Leah and GoodPower's vision, innovation, and agility position them to lead in the years ahead."

–Carrie Doyle, Environment Program Officer, The William and Flora Hewlett Foundation

"Since first meeting Leah in 2020, I've been continuously impressed by her strategic vision and leadership to stay ahead of the curve—and GoodPower is just the latest iteration. From my vantage across the energy and climate spaces both as a partner and funder, this move demonstrates the nimbleness, innovation, and scale needed to meet this moment and advance the renewable energy transition. As a funder, I deeply appreciate that everything that GoodPower does is rigorously researched, tested, and refined to achieve the greatest impact."

—Deborah Philbrick, Senior Program Officer, Climate Solutions, MacArthur Foundation

For more information about GoodPower and our initiatives, please visit goodpower.org.

**About GoodPower:**
GoodPower, formerly ACE, has a mission to empower humanity to accelerate the global transition to a decarbonized economy The organization works globally to unlock the enormous economic potential of the energy transition—more affordable energy bills, better and more abundant jobs, healthier food, economic security for families and farmers, and a better economy that works for all of us.

MEDIA CONTACT: Shwetha Ganesh, [email protected]

SOURCE GoodPower